REVIEW: Kellogg’s Krave Chocolate Cereal

Written by | January 10, 2012

Topics: 7 Rating, Cereal, Krave

Kellogg's Chocolate Krave

Like so many 20-somethings, I often feel like I’m not a girl, not yet a woman. I have my own job, apartment, and 401k, but I also still play video games, don’t know how to sew buttons back on my shirts, and am totally fine with appropriating Britney Spears lyrics to describe my existential circumstances.

I think my relationship with breakfast cereal is emblematic of this condition of emerging adulthood. I’ve finally realized that two cups of coffee don’t pass as breakfast for proper, health-minded adults, so I dutifully eat some Shredded Wheat or Kashi most mornings. But anytime I have ready access to children’s cereals, I’ll spend all day plotting my next foray into the break room for another bowl of sugary goodness.

(Last year, I lived across the street from my office, and if I ever saw Cinnamon Toast Crunch in the break room late in the week, I’d go into work on the weekends for breakfast. I once got into the elevator with a coworker on a Saturday morning, and I felt compelled to stick around for an hour pretending to have non-Cinnamon Toast Crunch-related business to handle so he wouldn’t think I was a huge weirdo like all of you do right now.)

All of this is a very roundabout way of asking: does Kellogg’s new Krave Chocolate Cereal pass muster as an adult cereal? Before actually eating any, I ran through the evidence:

Uh, it’s CHOCOLATE for breakfast. Not adult.

That being said, it’s actually not bad, health-wise – whole grains, no high fructose corn syrup, and less sugar than a lot of other cereals. Adult.

Kooky fonts on the box and krazy spelling in the name. Not adult.

Absence of an anthropomorphic animal mascot. Adult.

There’s a visual on the official website of an anthropomorphic piece of Krave cereal that, judging by the chocolate around its mouth and its “CHOCOLATE CHOCOLATE YUM YUM” sign, may have recently committed an unspeakable act of cannibalism while serving on a picket line of some sort. Unclear, but kind of disturbing.

Based on my completely arbitrary set of criteria, there’s no definitive proof that Krave is an adult cereal. That also means there’s no definitive proof that it’s not an adult cereal, so I will proceed to the review with no qualms about setting back my slow march towards adulthood once again.

A very pleasant smell of chocolate wafted out as soon as I opened the bag. Each piece of cereal was a bit larger than a Chex, and many pieces either had flecks of chocolate on the outside or were somehow transparent enough for me to see the chocolate on the inside.

Kellogg's Chocolate Krave Innards

I started by eating a couple pieces dry. Krave is crunchy without being exceedingly so (think Chex or Lays potato chips rather than Cap’n Crunch or kettle chips), and the outer shell’s lightly crunchy texture and its lightly sweetened taste work well together. I was disappointed at first with the amount of the signature ingredient — when I bit pieces in half, I could see that there was relatively little chocolate within the shells, and the taste of chocolate in each individual piece was underwhelming, too.

Kellogg's Chocolate Krave Closeup

However, when I added milk to a full bowl of Krave and ate whole spoonfuls, the chocolate flavor began to shine. Each bite tasted more chocolaty than the last, yet at no point did it ever get to be too chocolaty. (Sidenote: did you know Microsoft spellcheck will suggest “chocolatier” instead of “more chocolaty”? And then tell you that “chocolatier” is not actually a word?) I also detected a slight hint of hazelnut, though the list of ingredients actually makes no mention of that. The cereal retained its crunchiness fairly well in the milk, but I was irritated that none of the chocolate leaked out to provide me with a bowl of chocolate milk at the end.

Is Kellogg’s Krave an “adult” cereal? No. Would I pretend to have work to do on a Saturday morning just to eat a bowl? No. Still, I definitely enjoyed it and would recommend you grab a box. Krave doesn’t fit into my adult cereal rotation, nor is it really sweet enough to qualify as a childish indulgence, but Amazon would only sell me Krave in a pack of four. I guess I’ll have to take the adult path of not being wasteful and eat many, many more bowls of Krave in the near future.

(Nutrition Facts – 3/4 cup (cereal only) – 120 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 100 milligrams of sodium, 70 milligrams of potassium, 24 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar, 2 grams of protein, and a bunch of vitamin and minerals.)

Other Kellogg’s Krave Chocolate Cereal reviews:
Rodzilla Reviews
Option Pitch Waffle Crisp (Double Chocolate)

Item: Kellogg’s Krave Chocolate Cereal
Price: $5.00 per box (4-pack for $20)
Size: 11.4 ounce box
Purchased at: Amazon
Rating: 7 out of 10
Pros: Nice chocolate smell. Appropriately crunchy. Lightly sweetened. Chocolate flavor builds as you eat more. Retains its crunchiness fairly well in milk. Has whole grains and no high fructose corn syrup. Eating chocolate for breakfast. Cinnamon Toast Crunch. Britney Spears’ first album.
Cons: Amount of chocolate may be disappointing if you’re only eating a small serving. Doesn’t leave behind chocolate milk. Kind of pricey, now that I think about it. Amazon not allowing me to buy a single box. Cereal cannibalism. Not living across the street from the office.






40 Comments For This Post I'd Love to Hear Yours!

  1. Anonymous says:

    I first tried Krave about 5 years ago when I was living in Italy. Except there it was called Tesori (treasures). They were exactly the same, maybe slightly larger in size, but the same. My 3 year old at the time didn’t like them because they were “TOO chocolatey”. They have recently changed the name to Krave there too. I tried them again here in the USA, and I agree that they are very sweet and not necessarily an “adult” cereal. BUT they are still good in small amounts. :)

  2. Dot says:

    I have tried both Chocolate and Double Chocolate and I love both as a snack at night while watching TV. I find them both very chocolate tasting.
    I have not tried them in milk and don’t plan to. Right now I have one unopened box and just finished a box. Very good!

  3. Anonymous says:

    What is wrong with eating kids cereals… I do it all the time. I realllllly don’t see the shame in it

  4. Count Chocula says:

    fucking hilarious review, top notch! I have tried the double chocolate krave and thought it was pretty good but being canadian and having an extreem chocolate cereal addiction ill take my fix where ever i can get it, anyways after reading this review im on my way to get 2 boxes and save a dollar fifty thanks but am considering two of the regular chocolate

  5. New Krave says:

    First off, what is this American obsession with pouring milk on cereal? Besides the fact that milk is for babies, why ruin the taste of the cereal by drowning it in a chalky tasting liquid? YUCK! I just tried Krave, the DC variety and love it. It gives you a good chocolate fix while adding a bit of nutrition. Who says it’s for breakfast. I eat it as a snack or in place of a Kit Kat bar.

    • Flow Motive says:

      What kind of milk are you drinking!? I don’t know what milk is like in your region, but in the USA milk doesn’t taste chalky! Also, most Americans use milk in their cereal. To us, this is how it is meant to be. Most cereal boxes disply the cereal in milk in the design. Ice cold milk makes cereal a beautifully refreshing breakfast/snack

    • Serenstar says:

      For the ages later response, yeah Milk here isn’t chalky at all. However, this cereal is nasty. I like chocolate cereals. The taste is just tremendously awful.

  6. izzy says:

    this is the best freakin cereal in the whole world!!!

  7. Dee says:

    I bought a box of the double chocolate krave cereal. Its a good cereal, but I think I can only tolerate one bowl in a sitting. I’m a 29 year old male. I like chocolate, but I don’t love it. If you love chocolate then this is the cereal for you! If kellogg’s were to come up with a fruity version of krave….like blueberry, strawberry, or something of the like(minus the chocolate) I think it would work out well. A fruit filled cereal as opposed to a chocolate filled cereal would fit my liking and i’m sure a lot of others’ liking as well. But all in all, I think this is the most chocolaty cereal I have EVER tasted. I’ve had coco pebbles, coco puffs, coco krispies, count chockula(sp?), etc. If you don’t mind trying new cereal I suggest you try this one!

  8. Darin says:

    Chocolate not for adults?! Nonsense. Just don’t load it up with sugar. The cacao bean is incredibly healthy if you know how to use it. Throw some nibs and Valhrona powder into my oatmeal any day of week — I’m still a grownup!

    :-P

    (Nice review, by the way…)

  9. Commenter says:

    What the hell, I’ll just ask it. Why do you buy your cereal on Amazon?

    • Marvo says:

      When this cereal first came out it was hard to find so in order to be able to write the review the writer decided to purchase it on Amazon.

  10. Junie says:

    I couldn’t get over the fact that the OP went to work on a weekend JUST to eat breakfast…and not just any breakfast. Cereal?! Wth? Why not just buy your own box. Is it that embarrassing to be seen buying “kid’s” cereal?

  11. Kelly says:

    I am addicted to Krave cereal……..I havent tried the double chocolate yet, but I just like the original. I just found out I have Celiac Disease………Can you make Gluten free Krave?? I will be the happiest person on earth…..I am not a child , and I buy kids cereals all the time……….You like it? thats all that matters…..

  12. supercereal says:

    is the author 20 something or 12?

  13. Lindsay says:

    You mention canabalism in krave commercials. But Cinnamon Toast Crunch also eat each other in the commercials. They even have faces. So how does Cinnamon Toast Crunch qualify as an “adult cereal”. And who cares! I am 20 something abd shamlessly eat Froot loops, frosted flakes, etc.



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