REVIEW: General Mills Frute Brute Cereal

Written by | September 9, 2013

Topics: 7 Rating, Cereal, General Mills

Frute Brute Cereal

As a serial cereal eater, it shames me to admit that prior to a few weeks ago I had never heard of Frute Brute. Actually, if you asked me what Frute Brute was, I’d probably have ventured a guess that it was some kind of Vegetarian Megazord from one of the many Power Rangers spinoffs. A whole “Eat Your Fruits and Vegetables or Else!” kind of thing.

It turns out Frute Brute isn’t quite so frightening. The seasonally themed and iconic Monster cereal is making its first appearance on grocery store shelves since the waning years of the Cold War. Available until roughly the end of October, it joins Count Chocula, Franken Berry, Boo Berry, and another cereal brought back from the dead, Yummy Mummy, in the Halloween food fest. It consists of whole-grain corn pieces with cherry coloring and flavoring, as well as two different colored marshmallows.

Since I wasn’t alive in 1982, I don’t have any memories of the original Fruit Brute. Thankfully, buying the box guarantees you a user-friendly crash course in Monster cereal history. The history cartoon on the back of the box may be hokey, but I admit I’ve got a soft spot for having something to read while I indulge in a bowl of modified corn starch and red 40.

Plus, that history will give me the knowledge to stump loved ones with breakfast trivia like the fact that Bela Lugosi once appeared on the front of a Count Chocula box (but wait, who is Bela Legosi?). Of course, not included in these tidbits is that early 1970s factoid of Franken Berry turning kids’ poop pink (a byproduct of the marshmallow food coloring), but that’s understandable. Pink poop is hardly appetizing.

What is appetizing is this cereal. Cherry may seem like an odd choice for a cereal flavor, but if nothing else it’s something completely different from the hodgepodge of fruit flavored cereals that vaguely taste like berry.

In any case, you can put aside any fears of this stuff tasting like cough syrup. There’s no bitter aftertaste, and the cherry flavor genuinely tastes like cherry candy. It’s mild, to be sure, and it only covers roughly half the little ghoulish pieces*, but it’s pleasant and not cloying. As for the plain pieces, they taste like your standard lightly sweetened Kix.

Frute Brute Cereal Dry

There’s a great marshmallows-to-cereal ratio and those marshmallows have a fruity flavor and really nice snap to them. Because I don’t dick around with this kind of stuff and only use whole milk for cereal eating, it’s kind of hard not to like any cereal in milk. But in this case I enjoyed the cereal more as a dry snack. Maybe it was because the plain corn pieces get kinda soggy in milk or the cherry really doesn’t go with milk, but I thought the end-milk was kind of dull and not as sweet as what I would have liked.

Frute Brute Cereal Wet

Fortunately, it’s just sweet and crunchy enough as a snack, and the cherry flavor makes it an ideal cereal to mix with anything of the chocolate persuasion. (I highly suggest Double Chocolate Krave.)

A lesser writer might use a trite pun about Frute Brute being either scary good or frightening bad, so I’m going to say it’s a nice change of pace from other marshmallow cereals, it makes a really good snack, and it’s definitely one of the better cereals to mix with chocolate flavored anything. It’s worth buying once a year for posterity alone, but I’ll probably buy a few extra boxes to get me through the ten months it isn’t on shelves.

*who coincidently bare a strong resemblance to the bad guys from Pac-Man.

Note: If you’re looking for Frute Brute or Yummy Mummy cereal, please use the General Mills product locator.

(Nutrition Facts – 1 cup – 130 calories, 15 calories from fat, 1.5 grams of fat,0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 gram of monounsaturated fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 50 milligrams of potassium, 28 grams of carbohydrates, 1 grams of fiber, 9 grams of sugar, and 2 grams of protein.)

Other Frute Brute reviews:
Dinosaur Dracula

Item: General Mills Frute Brute Cereal
Purchased Price: $2.99
Size: 9.6 oz box
Purchased at: Target
Rating: 7 out of 10
Pros: Unique cherry flavor that tastes like cherry candy and mixes great with chocolate cereal. Lots of crunchy marshmallows. Not too sweet. Factoids on the box. An excuse to drink whole milk.
Cons: Pink werewolves have little, if anything, to actually do with Halloween. Corn pieces are kind of dull and worthless in milk. Really hoping my poop doesn’t turn pink.






13 Comments For This Post I'd Love to Hear Yours!

  1. mike says:

    I was born in ’73, and while I well remember Count Chocula, Boo Berry, and Franken Berry, I have no memory of Fruit Brute.

    • ibagoalie says:

      Me neither or Yummy Mummy. But of course I stopped eating sickly sweet kids cereal when I started high school…long, long ago.

    • Michael says:

      I was born in 71′ and I remember Frute Brute and Yummy Mummy. But they were only available at select few stores at the time. So I would have to go to a store that we normally didn’t shop at to buy the other 2 monster cereals while the main 3 were sold at the other store. But since they were so short lived I barely remember what they tasted like. So I bought them both and I enjoy them all. I plan to buy more of all 5 of them before they are all gone til next year. But if your lucky once a while some of the stores will have overstock even after Christmas for .99 clearance and I stock up and have plenty left for a few more months til Feb. Enjoy

  2. Mike N. says:

    You didn’t get the Target-exclusive retro box?! For shame!

  3. Reviewscout says:

    The current art direction for the mascot looks so Hipster… Yes I said it.

  4. Brad says:

    I thought the cereal was terrible. Good marshmallows but that’s it. The monster cereals used to have oats in the cereal pieces, and the cereal pieces had more flavor as well. Frankenberry and boo berry are only marginally edible because my brain can fill in the details of what it is REALLY supposed to taste like, this was near inedible. Count Chocula is the only monster cereal that is somewhat pleasurable since the reformulation.

    • GarE says:

      I actually could not agree more, although I bought the Brute and Mummy cereals last night but haven’t had them. Tried a few dry pieces of the Mummy and liked it okay. They were discontinued so long ago, I truly don’t remember what the originals tasted like.

      However, my agreement is with your description of the Big 3. You are spot-on — they changed the formula a number of years back from oat to corn. When they first changed them, I was upset and even emailed GM and was given their basic “screw you, we don’t make kids cereals for 35-year-olds!” reply (worded nicer than that, of course). Over time, though, I got accustomed to them. Boo-Berry is pretty bland these days, and FrankenBerry’s not bad, but I don’t crave its current incarnation. Count Chocula is by far the best of the 3, for whatever reason.

      • Billbob says:

        I am 42 years old and I agree with your comments..Boo Berry and Frankenberry were better in the seventies… do you remember that the oat pieces were shaped like wheels and the marshallow pieces were tiny tube shaped marshmallows…and the prizes always excited me too.. I guess GM is too cheap to even throw a booberry refrigerator magnet or plastic ring for us kids in 2013!!

  5. Pat says:

    The original was called Fruit Brute (not Frute Brute) and was fruit flavored. It was my favorite cereal until they discontinued it.

    A few years later Fruity Yummy Mummy came out and it was exactly the same.

    I guess they decided to make it cherry and change the name since it would be silly to release two fruit flavored monster cereals.

  6. Raymond says:

    Looks like you overpaid at your Target. It’s $2.50 at my Target.

  7. Pat says:

    I went to a few Target’s and was unable to find these cereals. I picked them up at Wegmans for 2.50 and think they taste pretty good.

  8. dina says:

    if it’s wrong to leave a comment about superfluous and highly encouraged use of the phrase dick around in a cereal review, i dont wanna be right.
    the end

  9. Scurvy says:

    I kid you not, put this in a bowl with some Count Chocula…. it taste like what a Cherry Cordial Cereal would taste like. I can’t wait until next’s year’s new cereal Human Centi-Peach!



Leave a Comment:


Comment Rules: If you tried the product we covered, please feel free to leave your opinion of it. We're totally cool with that. However, if you're going to be a complete douchebag or your comment comes off as spammy, we'll delete your stuff. Have fun and thanks for commenting.