Hello, everyone. I’m very sorry I was gone for so long, but it’s good to be back!
If summer could talk, that’s what I imagine it saying, anyway. It was a brutally cold winter that also lasted roughly 11 years for large portions of the U.S., so the warm weather we’ve all been experiencing these last few weeks is more than welcome for you and I, but even more so for marketers.
Every summer you know to expect the lawn care and iced beverage ads, and car dealerships start pointing out your inalienable right to independently choose whatever Nissan you’d like for no money down at signing your John Hancock, at prices that are practically free(dom).
Be that as it may, the colder it is, the less you feel like standing outside in your parka to grill up some elk and watch the kids break icicles off the sprinkler. So you can bet that like every food company but Swiss Miss, Dr Pepper was glad to see Frozen finally exit theaters and our lawns simultaneously. In fact, they’re SO excited they’ve released a limited edition variety of their famous product: Dr Pepper Vanilla Float.
As is no doubt obvious from the pictures, the can basically IS summer. You got your sunglasses, flip-flops, grill tools, surfboard, fireworks, plus an Uncle Sam hat because this soda wants YOU to drink it. Don’t like it? Eff off, this is ‘Murica. There’s also some backstroke flags to remind you of when you forgot how many strokes it is to the wall and slammed into it headfirst. Or maybe that was just me, but luckily there were no long-term side elephants.
I actually haven’t had a Dr Pepper since about high school, either five years ago in my mind or sixteen by the calendar. Never drank it after that because it tasted too much like Cherry Coke, but I was eager to revisit it for this review. Popping open the tab wafts up a hint of vanilla and cherry — the smell isn’t overpowering or unpleasant, but it’s certainly noticeable… though, it must be said, far more cherry than vanilla.
And unfortunately, that carries over to the taste as well. Oh, it tastes like Dr Pepper — granting I haven’t sampled the good doctor since Bill Clinton’s first term, but this is exactly how I remember it tasting. And, well, that’s the problem, because I believe there was some mention of vanilla? You certainly wouldn’t know it from a casual swig. Or a concentrated one, for that matter. It tastes fine (assuming you like regular Dr Pepper), but that’s all you’re getting.
But hey, maybe I’m just an outlier. In the interest of journalistic integrity I drafted my wife to try a can. She reported thinking she smelled and tasted a liiiittle bit of vanilla, but very mild. Whether there’s a slight “Emperor’s New Clothes” syndrome going on there is for you to decide, but we both agreed that by no means is there enough vanilla taste in this soda to justify its name. “A batch of Dr Pepper we accidentally spilled a bottle of vanilla extract into,” maybe, but certainly not “Vanilla Float.”
Unfortunately there’s not much else to say: you should buy this soda if you like Dr Pepper, but don’t go in expecting any kind of radically different experience. Unlike Vanilla Coke, where there was no mistaking it for a can of the original, I could easily see someone being served this in a cup and not even realizing it isn’t the regular stuff. As is, the can is more interesting than its contents; and if you want a Dr Pepper Vanilla Float, be sure to have some ice cream on hand.
(Nutrition Facts – 12 ounces – 160 calories, 0 grams of total fat, 55 milligrams of sodium, 43 grams of total carbohydrates, 41 grams of sugar, and 0 grams of protein.)
Item: Limited Edition Dr Pepper Vanilla Float
Purchased Price: $4.99
Purchased at: Acme
Rating: 4 out of 10
Pros: It is a pretty fun can, as… soda cans go, I guess. Didn’t cost a ton. My wife has a new beverage to enjoy for the next couple weeks. If you like regular Dr Pepper (or Cherry Coke), you’re in luck!
Cons: Could’ve just said “We wanted an excuse to use these cool cans our design guys came up with, but all our batches were already made.” Vanilla really would’ve helped cut that strong fruit flavor. The idea that it’s called Dr Pepper because it was originally marketed as a laxative is, sadly, just an urban legend. Revisiting high school relationships is never very satisfying (er, so I’ve heard).