ANNOUNCEMENT: New Impulsive Buy Reviewer Heather

Hi Impulsive Buy readers! So excited to be in this flavor-filled corner of the internet with you.

A little bit about me, before we get into my obsession with peanut butter: I’m Heather, a former magazine journalist turned marketer who calls the Midwest my home. I was the first girl at the lunch table in grade school to have Go-Gurt, so major props to my mother for packing my lunch with all the “cool” things.

I’m a sucker for anything seasonal-flavored (pumpkin is my favorite), and peanut butter is literally my favorite food. I usually have several different varieties open at one time in my pantry, and no trip to the store is complete without a scan down that aisle. A couple years ago for my birthday, one of my best friends gave me a bag of six peanut/almond/sunflower butters I’d never tried before. She asked for mini reviews of all of them. Hands down, the best birthday present I’ve ever received. I still rave about it. We also seriously considered starting a band called “Nut Butters and Jam,” but that’s a story for another time.

I’ve missed the ability in my marketing career to be super fun with my writing, so I’m pumped to help you navigate the world of limited edition products, snack food and more with a little bit of fun and wordsmithing.

May your shelves and bellies be full of deliciousness and your mind dreaming about the latest flavor from Ben & Jerry’s. Bon Appetit!

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