I give Kellogg’s a lot of credit with Krave. In an era when new cereal concepts barely last a year, the British import has stuck around with surprising popularity, much like The Office except without the musical exploits of Creed Bratton.
I credit this to a few things, one of which is the decision to add “more chocolate” to Krave. I’m old enough to remember when you’d bite into a cereal biscuit only to get—more biscuit. Today’s original and Double Chocolate Krave avoid the dreaded hollow biscuit, a trend that continues in the two newest additions to the Krave family -— Cinnamon Crunch and Strawberry Crunch.
Why the “Crunch” in their titles? I couldn’t tell you. The Krave Biscuits share the sub-optimal snacking qualities of their forbearers, each with a delicate, crumbly texture that sogs and saturates in milk.
When I was younger and less at risk for a whole host of health problems associated with excessive empty carbohydrate intake, I thought it was taboo to combine assertive flavors like cinnamon and chocolate in cereal. Turns out, the two are hardly fish and cheese, and Cinnamon Crunch Krave turns out the very best in the seemingly symbiotic relationship of cocoa and cassia.
A strong churros flavor coats each square, with a lickable, stick-to-your-beard sugary coating blooming into an admirable chocolate taste. In milk, this only gets better. What ensues is a flavor similar to Chocolate Toast Crunch but the chocolate is more concentrated. It is, unexpectedly, one of the better chocolate cereals I’ve had in recent memory.
Strawberry Crunch Krave didn’t score as high. The strawberry powder tastes… interesting, which is about as cliché and proverbial as it gets but is nevertheless the most apt description. Overall, it has a kind of toasted sugar taste that doesn’t quite match the succulent and slightly tart sweetness of actual strawberries. It’s also noticeably artificial, much like the sticky granules that covered the short-lived Strawberry Tiny Toast cereal of a few years ago.
Those hoping for some Neapolitan synergy sans vanilla will be disappointed; even in chilled Vitamin D fortified whole milk, the richness that makes strawberry and chocolate an actual thing is MIA. The chocolate competes with the strawberry powder, combining for two disjointed tastes that never come together in the classic Valentine’s Day combination. The cereal isn’t bad, but it’s a relative letdown.
As seems to be the case with many cereals released in pairs, Kellogg’s has at least one winner among its new Krave varieties. And, while Strawberry Crunch will probably win a few niche fans who were deprived actual fresh fruit as children, my gut feeling is that Cinnamon Crunch will take its rightful place on the shelves next to the other varieties. And, like an offbeat British sitcom, it might just stick around for more than a few years.
Purchased Price: $3.64 (each)
Size: 17.3 oz. box
Purchased at: Walmart
Rating: 8 out of 10 (Cinnamon Crunch)
Rating: 5 out of 10 (Strawberry Crunch)
Nutrition Facts: (1 cup w/o milk) 180 calories, 6 grams of fat, 1 grams of saturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 30 grams of carbohydrates, 3 grams of fiber, 14 grams of sugar, and 3 grams of protein.