The number of times I’ve had a drink to turn up: 9,356
The number of times I’ve had a drink to get ready for bed: 0
Well, until now.
In a world run by Dunkin’, overflowing with Starbucks, and exploding (or, BANG-ing?) with pre-workout energy drinks, the latest PepsiCo’s brand addition came as a massive surprise to me. Sure, some people like a little whiskey nightcap or swear by a soothing cup of warm milk. But aside from a much needed shot of NyQuil to literally pass out when sick, I have never tried, or even seen, a drink designed and advertised to go down like a gentle lullaby.
Driftwell is an enhanced water beverage designed to help you “sip into relaxation” via 200 milligrams of L-theanine in each 7.5 ounce can. The company claims it designed the drink not as a knockout punch (like booze or marijuana) but as a stress reducer. L-theanine is an amino acid most commonly found in tea leaves and sometimes taken as a supplement in pill form that can increase relaxation without causing drowsiness or reducing your resting heart rate.
Unlike grabbing a can of REIGN from the fridge and expecting to be able to run through a wall in 15 minutes (love it!), Driftwell suggests to the brain it’s time to sleep in an even milder way than melatonin. Halfway through the can I felt a noticeable shift in my headspace and was seemingly more sleepy. It was already late, and about 30 minutes before I planned on getting in bed, so the context was right. My eyes didn’t force themselves closed, but I was excited to get in bed. My attention gently drifted away from the excellent movie I was finishing (Batman Returns), and once I hit the pillow, it was easier than usual to slip into a dreaming state. I haven’t been having problems falling asleep recently, so take it for what it is, but I think this stuff kind of works!
The flavor is very subtle and mostly pleasant; it is more or less what I expected from a product that boasts zero sugar and zero calories. Blackberry Lavender is a pretty unique flavor that interestingly tastes a lot like a combination of cantaloupe and honeydew with notes of chamomile. There’s definitely a tea-like aura to the whole Driftwell experience.
I tried it both cold and room temperature on separate nights. Since the box and website have no indication of how to consume this new sleep aid, I’m going to give a formal recommendation for room temp. It reminds me a lot of Hint Water, which I find is very hit or miss with its execution. Fortunately for PepsiCo, this is a pretty solid starting point in terms of taste for a drink that isn’t supposed to erupt with flavor.
PepsiCo was the first of the soda titans to respond to the sparkling water craze, launching its own brand Bubly in 2018, well ahead of Coca Cola’s AHA brand in early 2020. Does Driftwell’s slow trickle into the market indicate the company is ahead of the curve again? Or is this a crazy overpriced niche market drink for yogis? I’m edging towards the latter, but time will tell. Hopefully, this makes its way into stores in smaller packs or even single cans so people can test it out for themselves. Even though it does as advertised, it is more expensive than booze, and ten cans is a lot to commit to.
Purchased Price: $22.98
Size: 7.5 oz cans/10-pack
Purchased at: Amazon
Rating: 7 out of 10
Nutrition Facts: (1 can) 0 calories, 0 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 0 grams of carbohydrates, 0 grams of fiber, 0 gram of sugar, and 0 grams of protein.