As a Cinnamon Toast Crunch fan, I feel a personal obligation to try new foods that utilize its flavor. I have previously reviewed two Cinnamon Toast Crunch-themed items here. The ice cream was spot-on, but the creamer was a major let-down.
With the release of the new Nestle Sensations Cinnamon Toast Crunch Cinnamilk, I wondered which end of the spectrum it would land on. The concept seems straightforward: a drink that should taste like the milk from a bowl of Cinnamon Toast Crunch.
I poured some of it into a glass and was immediately disheartened. It seemed quite thick. There are no visible cinnamon specks in the drink. I gave it a quick whiff and was able to detect faint traces of the spice.
I took a swig of it and found the consistency to be immediately off-putting. It was considerably thicker than expected. It is akin to the texture of nutritional drinks, like Ensure. If you have ever been lucky enough to try one of those, you know that it is not the most pleasant experience.
The cinnamon flavoring is quite underwhelming. It was much milder than the milk from a bowl of Cinnamon Toast Crunch. There was another underlying flavor that I could not quite put my finger on. Nestle may have been going for a “cereal” taste in the milk. Unfortunately, because I thought of nutritional drinks, I kept perceiving that flavor. It is not necessarily offensive, but it screams artificiality.
My initial plan for this review was to pour Cinnamilk over a bowl of Cinnamon Toast Crunch and double-up on the cinnamon-y goodness. It isn’t good enough to do that, though. I did not want to waste a bowl of cereal.
I am not a food scientist, clearly. However, I cannot understand why Nestle did not use real cinnamon in this beverage. This was the same problem that plagued the coffee creamer. If this had actual cinnamon or even a more prevalent cinnamon flavor, I could have overlooked the unpleasant consistency. For me, Cinnamilk completely missed the mark. Store-bought horchata tastes more like Cinnamon Toast Crunch milk, and that does not even contain dairy.
Purchased Price: $1.68
Size: 14 fl. oz. bottle
Purchased at: Walmart
Rating: 5 out of 10
Nutrition Facts: (1 bottle) 260 calories, 4.5 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 20 milligrams of cholesterol, 190 milligrams of sodium, 41 grams of carbohydrates, less than 1 gram of fiber, 39 grams of sugar, and 14 grams of protein.