I have no substantial evidence, but I have a feeling the new Twix Cookie Dough might be a Twix Cookies & Creme but with a classic Twix cookie bar instead of a chocolate one. One piece of proof I have is that it’s not beneath Mars to slightly tweak a Twix to generate a new variety. See: Twix Salted Caramel.
But that’s circumstantial evidence, and I might be watching too much Law & Order.
The product’s press release says the new candy bar combines the classic Twix cookie bars with a cookie dough-flavored layer sprinkled with chocolate cookie bits, all of which are coated with milk chocolate.
The use of chocolate cookie bits instead of tiny chocolate chips is what initially made me question the cookie dough layer and wonder if it’s the same one from the older Twix variety. Because when it comes to cookie dough-flavored products, it’s usually the combination of something that replicates the sugary dough and bits of chocolate or something that tries to emulate the taste AND feel of chocolate, and that’s not what the cookie dough layer in this Twix has.
When I eat the layer on its own, I don’t think of cookie dough. Although, to be fair, I don’t immediately think of cookies and creme either. It does have a sugary, vanilla-ish flavor with bursts of chocolate from the dark bits, which you could convince a jury via taste or appearance that it’s either cookie dough or cookies and creme.
But the bar, when eaten whole and not layer by layer, does convince me that it’s cookie dough-flavored. However, it’s not the black and off-white layer that makes me think that way. It’s the crunchy cookie bar, and because it tastes like it provides all the dough flavor, I feel Mars reused its cookies and creme layer for this candy.
I rest my case, Your Honor.
My verdict: Twix Cookie Dough is a delicious candy bar with a noticeable cookie dough flavor. Although I have my suspicions about it, they shouldn’t prevent anyone from trying it.
(NOTE: Twix Cookie Dough will be available nationwide in December 2022. Samples were sent to 1,000 Twix fans who entered a drawing in June to try the candy bar early. And some of those folks sold their samples on eBay, which is how I got my hands on some. And because I got them from a seller on eBay who had to ship it across the country, they look like they might’ve stared for a moment at the Ark of the Covenant after it opened.)
Purchased Price: More than one should pay on eBay
Size: 1.36 oz bar
Purchased at: eBay
Rating: 7 out of 10
Nutrition Facts: (1 pack/2 cookies) 200 calories, 11 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 95 milligrams of sodium, 24 grams of carbohydrates, 0 grams of fiber, 17 grams of sugar (including 16 grams of added sugar), and 2 grams of protein.