Little Debbie and Kellogg’s have once again joined forces to miniaturize and breakfast-ify a popular snack cake so you can eat them for breakfast without feeling too much guilt. The new Little Debbie Swiss Roll Cereal follows Oatmeal Creme Pie, Cosmic Brownies, and Nutty Buddy Cereals. Will they be able to beat shoving a whole Swiss Roll in your mouth and washing it down with a glass of milk in the morning (a.k.a. the breakfast of champions)?
When I pour the chocolate spirals into my bowl, I see a light dusting of a white sugary coating. The chocolate cereal tastes like chocolate cereals I’ve tasted before. The frosted coating adds some vanilla flavor and tastes like the frosted coating I’ve tasted before. It’s good but could be inspired by any number of chocolate and vanilla treats instead of Swiss Rolls.
These remind me of the childhood favorite, Cookie Crisp. Everyone is a bit disappointed when they learn that they’re actually not eating tiny baked chocolate chip cookies for breakfast. But it’s still exciting to think of the possibility.
It’s always difficult to know what to say about these cross-branded products. Is this cereal actually like miniaturized Swiss Rolls? Of course not. It’s a standard frosted cocoa cereal in an admittedly neat spiral design. It’s fine but has nothing to do with its namesake snack cake. Do you really want to think of what eating a crunchy Swiss Roll would be like? It does make me wonder what other vaguely disconcerting cross-brand opportunities are out there. Krispy Kreme Go-Gurt? Anything that those freaks at Lay’s try to turn into a chip flavor?
I’m up for all of it, but sometimes I wish products like these were more than simply branding and did something exciting. Maybe I would enjoy these more if they were filled, like Krave cereal. Or perhaps I’m just experiencing breakfast ennui and asking too much from my cereal bowl.
And despite it not being a standout breakfast option, I’ve been munching it by the handful while writing this review. So perhaps that’s how it’s best enjoyed. So, while Kellogg’s Little Debbie Swiss Roll Cereal is more of a branding exercise than an innovative breakfast option, it’s still a tasty one.
Purchased Price: $3.59
Size: 8.4 oz box
Rating: 7 out of 10
?Nutrition Facts (56 grams): 160 calories, 3.5 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 0 mg milligrams of cholesterol, 160 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar (including 15 grams added sugar), and 2 grams of protein.
It is surprising to hear that they taste more like Cookie Crisp than chocolate cereals like Cocoa Puffs or Kellogg’s Cocoa Krispies. I don’t indulge on a lot of sugary cereals but was curious to hear how these compared.
Wrong cereal.
“The Breakfast of Champions” is Wheaties. Ask General Mills if you are in doubt.
He was being facetious, and wasn’t actually talking about the cereal, but literally stuffing a whole Swiss Roll in your mouth and washing it down with a glass of milk.