What is Hershey’s Kisses Cereal?

General Mills and Hershey’s have joined forces to bring the Hershey’s Kiss to your breakfast table with Hershey’s Kisses Cereal: chocolate-flavored corn puff pieces shaped like the classic candy.

How is it?

Half of the fun of candy- or dessert-inspired cereals is discovering how closely the it physically resembles the original product. While Hershey’s Kisses Cereal does not precisely replicate its namesake, its appearance is clearly inspired by Hershey’s Kisses: its dime-sized pieces are shaped like triangles with flat sides and smoothed edges.

Most of the pieces boast a droopy, rounded stem in place of the candy’s signature pointed tip, so whether you perceive the cereal as tiny Hershey’s Kisses or something else is a matter for Rorschach. (To me, they resemble the poop emoji. I’m sorry, but it had to be said, and I promise not to bring it up again.)

Anyway, a chocolate cereal by any other shape would be just as sweet, which Hershey’s Kisses Cereal definitely is. It tastes very similar to Cocoa Puffs, with its cocoa powder sweetness and crunchy texture. It took a few bites to discern a difference, but I tasted just a hint more richness with this.

Adding milk enhances the dry cocoa flavor to something closer to milk chocolate. With only one or two stirs, the milk begins to turn brown, and with more time (or if you are like me, impatient agitation), a rich, thick chocolate milk appears.

Although I haven’t broken out my crazy straw in a couple of decades, the cereal milk did remind me of using Hershey’s syrup to make chocolate milk, as visible chocolate swirls move throughout the milk and streak the sides and bottom of the bowl. As this transformation occurs, the cereal retains its taste and texture. Although this is a solid chocolate cereal when eaten dry, I highly recommend adding milk for the full chocolate-y effect.

Is there anything else you need to know?

In a blind taste test, I could not have pinpointed the Hershey’s association, but the list of ingredients does include Hershey’s Cocoa Processed with Alkali as the brand’s contribution.

Conclusion:

Although comparable to many chocolate cereals on the shelves, Hershey’s Kisses Cereal is enjoyable and, with milk, will give you two chocolate treats for the price of one.

Purchased Price: $3.64
Size: 19.8 oz. box
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: (1 cup) 140 calories, 1.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 31 grams of carbohydrates, 2 grams of fiber, 12 grams of sugar, and 2 grams of protein.