REVIEW: Pop-Tarts Protein Boostin’ Brown Sugar Cinnamon

Pop-Tarts Protein Boostin' Brown Sugar Cinnamon box

There will come a time, likely at the beginning of next month if history is any indicator, where many of us in the junk food community — myself included — will find ourselves standing in front of a bathroom mirror, or on an unforgiving bathroom scale, lamenting the devious being who invented Chex Party Mix, puppy chow, and those delightfully sinful temptations that haunt my dreams, Oreo balls. We will pledge to right the ship in the new year by eschewing things that weren’t grown in dirt or on trees, by taking walks over our lunch breaks, and by avoiding sugar like it’s the door handle of a grade school bathroom.

We know how to eat healthy, sure. The problem is eating healthy isn’t always delicious, and as human people, we like to eat delicious things. Kellogg’s is trying to up its share of the health food market by cramming its beloved breakfast pastries with extra protein. Okay, so “cramming” is doing a lot of heavy lifting here. And make no mistake, despite the increased amount of protein, these are still far from healthy food.

I’ll be the first to admit that I’m a pretty harsh Pop-Tart critic. Over the last several years, Pop-Tarts, as much if not more so than any other food, seemed to have suffered from shrinkflation. With each passing package, they seem to lose frosting coverage, and, much like my joy while consuming, the filling has diminished. I just can’t justify the sugar and the calories when I get so little happiness in return. The new extra protein version, however, was a markedly different experience.

Pop-Tarts Protein Boostin' Brown Sugar Cinnamon icing

Each pastry was covered in frosting, with only the barest edge of crust untouched. There seemed to be more filling than I’ve grown accustomed to, too. I had Protein Boostin’ Brown Sugar Cinnamon (Brown Sugar Cinnamon being the best all-time regular Pop-Tart, of course), and each bite was full of that familiar cinnamon-y goodness. (These also come in Bumpin’ Blueberry and Slammin’ Strawberry, because, in the name of health, food must be bumped, slammed, and/or boosted, obviously.)

The only difference I could notice from a regular Pop-Tart was the texture; these were chewier than usual, but not to the point of distraction. What I mean is, if you haven’t had a normal Pop-Tart in several years, the textural difference probably won’t even be noticeable.

Pop-Tarts Protein Boostin' Brown Sugar Cinnamon filling

I enjoyed the box I bought enough to want to try the other varieties. I’d be surprised if they remain on shelves, though. People looking for gainz won’t find many here — 10 grams for two tarts from milk protein concentrate and wheat protein, isn’t exactly incredible, and only double the original, plus you’re ingesting 31 grams of sugar along the way — and the regular Pop-Tart consumer probably won’t be bothered to spend an extra buck.

Purchased Price: $3.48
Size: 14.3 oz box/8 pastries
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: (2 Pop-Tarts) 400 calories, 11 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 20 milligrams of cholesterol, 290 milligrams of sodium, 67 grams of carbohydrates, 1 gram of fiber, 31 grams of sugar, and 10 grams of protein.

SPOTTED (SEASONAL EDITION): 12/15/2025

Here are some interesting new products found on store shelves by your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Axe & Sledge National Lampoon's Whey More Happiest Christmas Cookie Whey Protein
Axe & Sledge National Lampoon’s Whey More Happiest Christmas Cookie Whey Protein
Axe & Sledge National Lampoon's Farm Fed Squirrelly Nut Cookie Crunch Whey Protein Isolate
Axe & Sledge National Lampoon’s Farm Fed Squirrelly Nut Cookie Crunch Whey Protein Isolate
Axe & Sledge National Lampoon's Green Gelatin Intake All-In-One Pre-Workout
Axe & Sledge National Lampoon’s Green Gelatin Intake All-In-One Pre-Workout
Axe & Sledge National Lampoon's Hydraulic Green Gelatin Pre-Workout
Axe & Sledge National Lampoon’s Hydraulic Green Gelatin Pre-Workout
(Spotted by Robbie at GNC.)
Marketside Peppermint Cake Delights
Marketside Peppermint Cake Delights
Walmart Freshness Guaranteed Chocolate Holiday Cake Donuts
Walmart Freshness Guaranteed Chocolate Holiday Cake Donuts
(Spotted by Robbie at Walmart.)
Coca-Cola Snack Cup With Mini Pretzels
Coca-Cola Snack Cup With Mini Pretzels
Diet Coke Snack Cup With Mini Pretzels
Diet Coke Snack Cup With Mini Pretzels
Cheetos Mac 'N Cheese Snack Cup
Cheetos Mac ‘N Cheese Snack Cup
(Spotted by Robbie at dd’s Discounts.)
Barbie Taffy Candy Gift Set
Barbie Taffy Candy Gift Set
Batman Taffy Candy Gift Set
Batman Taffy Candy Gift Set
Candy Land Taffy Candy Gift Set
Candy Land Taffy Candy Gift Set
(Spotted by Robbie at Winco.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

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TIB’S SEASON OF GIVING 2025: Day 6

These bamboo bowls that General Mills sent me with a bunch Old El Paso products are nice. I want to keep them, but we have a lot of bowls in our kitchen. We have enough of them to fill a dishwasher and then some. We even have bowls that are shaped like fish. They aren’t big enough to eat cereal from, but they are a good size to pour salsa into, which I think is what these bamboo bowls were intended for.

Oddly, I don’t remember any of the products that came with it being salsa.

RULES:

To enter this prize drawing for these bamboo bowls, leave a comment with THIS post, and that comment MUST include the words “toad-in-the-hole.”

Remember to fill out the email field because we’ll be emailing the randomly selected winner for their mailing addresses.

We will stop accepting entries on Monday, December 22, 2025, at 6:00 p.m. Hawaii Standard Time. Only one comment is allowed per person, and it’s only open to U.S. residents.

JUST A FEW OF NOTES:

If you post a comment and it doesn’t show up, it ended up in our comment spam or trash folder for some strange reason. There’s no need to attempt to post another comment because I’ll be pulling those out of the comment spam vortex regularly.

Also, do not leave your comment using the blue REPLY button at the bottom of other comments. Scroll all the way down to the bottom of the page and leave your comment in the section above the blue POST COMMENT button. I know. Lots of scrolling. But it’ll totally be worth it if you win this.

Good luck!

FINE PRINT:

The Impulsive Buy won’t use your email address to send you emails regarding iPhone class action lawsuits or use your mailing address to send AARP retirement benefits. Bribes will not be accepted. The Impulsive Buy will not be responsible for lost mail, damaged mail, or these bowls sprucing up your kitchen.

TIB’S SEASON OF GIVING 2025: Day 5

I’ve had this Ben & Jerry’s towel for almost 10 years. I don’t remember what Ben & Jerry’s ice cream it came with when the company sent it to me. It’s never been used. It’s just been sitting in my closet and probably sad about that. It’s a beach towel and it has never touched sand in its life, even though it is currently a mile and a half away from a beach.

But if you win this circle-shaped towel, I ask that you not mention how close it was to sand and surf. I don’t want to have to keep looking over my shoulder for a towel that might strangle me for revenge for not taking it to a beach. I hope the person who wins this towel will use it properly and let it experience the beach to the fullest.

RULES:

To enter this prize drawing for this Ben & Jerry’s towel, leave a comment with THIS post, and that comment MUST include the words “bonne bouche.”

Remember to fill out the email field because we’ll be emailing the randomly selected winner for their mailing addresses.

We will stop accepting entries on Sunday, December 21, 2025, at 6:00 p.m. Hawaii Standard Time. Only one comment is allowed per person, and it’s only open to U.S. residents.

JUST A FEW OF NOTES:

If you post a comment and it doesn’t show up, it ended up in our comment spam or trash folder for some strange reason. There’s no need to attempt to post another comment because I’ll be pulling those out of the comment spam vortex regularly.

Also, do not leave your comment using the blue REPLY button at the bottom of other comments. Scroll all the way down to the bottom of the page and leave your comment in the section above the blue POST COMMENT button. I know. Lots of scrolling. But it’ll totally be worth it if you win this.

Good luck!

FINE PRINT:

The Impulsive Buy won’t use your email address to send you emails regarding Ticketmaster lawsuits or use your mailing address to send AARP car rental benefits. Bribes will not be accepted. The Impulsive Buy will not be responsible for lost mail, damaged mail, or this towel never getting to the beach.

TIB’S SEASON OF GIVING 2025: Day 4

I think caps and hats that have cereal logos on them should have the image of the cereal in a bowl as the lining inside the cap or hat. Take off the hat and you can see your beloved cereal. Someone take my idea and make tens of dollars with it.

The Cinnamon Toast Crunch corduroy cap above that I received from General Mills doesn’t have anything special about it other than the Cinnamon Toast Crunch logo proudly displayed on the front, it’s colored somewhat like the milk at the bottom of the bowl after eating the cereal, and it matches my khakis. It is adjustable, and the brim has been kept straight as possible. It has not been on anyone’s head and it does not smell like Cinnamon Toast Crunch.

RULES:

To enter this prize drawing for this stylish Cinnamon Toast Crunch cap that will dazzle all at the Cereal Ball, leave a comment with THIS post, and that comment MUST include the word “orts.”

Remember to fill out the email field because we’ll be emailing the randomly selected winner for their mailing addresses.

We will stop accepting entries on Saturday, December 20, 2025, at 6:00 p.m. Hawaii Standard Time. Only one comment is allowed per person, and it’s only open to U.S. residents.

JUST A FEW OF NOTES:

If you post a comment and it doesn’t show up, it ended up in our comment spam or trash folder for some strange reason. There’s no need to attempt to post another comment because I’ll be pulling those out of the comment spam vortex regularly.

Also, do not leave your comment using the blue REPLY button at the bottom of other comments. Scroll all the way down to the bottom of the page and leave your comment in the section above the blue POST COMMENT button. I know. Lots of scrolling. But it’ll totally be worth it if you win this.

Good luck!

FINE PRINT:

The Impulsive Buy won’t use your email address to send you emails regarding cap production or use your mailing address to send AARP health benefits. Bribes will not be accepted. The Impulsive Buy will not be responsible for lost mail, damaged mail, or bent cap brims.

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