SPOTTED ON SHELVES: Malt-O-Meal Double Chocolate Brownie Crunch Cereal

Malt O Meal Double Chocolate Brownie Crunch Cereal

According to the press release I got, this has crispy corn puffs made with real cocoa topped off with chocolatey marshmallow pieces. (Spotted by Sarah D at Walmart.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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REVIEW: Lucky Charms Frosted Flakes Cereal

Lucky Charms Frosted Flakes Cereal

If you think Lucky Charms Frosted Flakes Cereal is some kind of epic Marvel/DC-like crossover between General Mills and Kellogg’s, hold your horseshoes, hearts, stars, clovers, blue moons, rainbows, and balloons.

With its blue box, “FROSTED FLAKES” in all caps lettering, and Lucky the Leprechaun sliding down a rainbow, it appears as if the two companies put down their spoons and bowls to come together. But that’s not the case and I imagine pigs will fly, hell will freeze over, and all cockroaches on Earth will die before that ever happens.

Instead, Lucky Charms Frosted Flakes Cereal looks as if Lucky Charms’ marshmallows have been paired with some generic version of Frosted Flakes with a name like Frosty Flakes, Frosting Flakes, Flakes with Frosting, Frosting Coated Flakes, Flakes Frosted, Frosted Corn Flakes, Corn Flakes with Frosting, Frosting Coated Corn Flakes, Corn Flakes Frosted, and I Can’t Believe It’s Corn Flakes with Frosting.

The flakes in this cereal have a different shape, are smaller, less frosted, and less sweet, making them not as good as Kellogg’s version. But the generic-looking frosted corn flakes are sweeter, crunchier, and all-around better tasting than the oat cereal pieces in regular Lucky Charms.

Lucky Charms Frosted Flakes Cereal 2

Now, I’ve said on numerous occasions that Lucky Charms is a favorite. But Lucky Charms Frosted Flakes has made me question that. The new cereal is crunchier, more sweet tooth-satisfying, and it’s helped me realize the magic in Lucky Charms is the ability to make us eat mediocre lightly sweetened oat cereal we would never eat without marshmallows.

Let me put it this way, after experiencing Lucky Charms Frosted Flakes, I wouldn’t buy a box of only Lucky Charms’ oat cereal unless I desperately needed horse feed. But I would buy a box of these generic frosted flakes. They improve the classic cereal and seem to stay crunchy longer in milk than the oat pieces.

But, even though I feel this cereal is better, it’s also kind of a letdown. If there was no such thing as Kellogg’s Frosted Flakes, which, again, is superior, this might’ve been gr-r-reater than gr-r-reat. But since Kellogg’s Frosted Flakes does exist because we aren’t living in Cereal Earth Dimension Y, I know this could’ve been even better.

Some of you might be saying, “Well then, there’s Kellogg’s Frosted Flakes with Marshmallows.” That’s true, but, unfortunately, that suffers from being the opposite of this cereal. Frosted Flakes are great, but the marshmallows are mediocre. Some may say sugar is sugar, but Lucky Charms’ marbits are better for whatever reason. #magic?

Overall, if General Mills decided to do something drastic and make Lucky Charms Frosted Flakes Cereal THE regular Lucky Charms, I’d be all for it.

(Nutrition Facts – 3/4 cup without milk – 120 calories, 5 calories from fat, 0.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 55 milligrams of potassium, 27 grams of carbohydrates, 1 gram of fiber, 10 grams of sugar, 15 grams of other carbohydrates, and 1 gram of protein.)

Purchased Price: $4.57
Size: 20.9 oz. box
Purchased at: Walmart
Rating: 8 out of 10
Pros: Better tasting, sweeter, and crunchier than regular Lucky Charms. Corn flakes seem to maintain their crunchiness better than the oat pieces.
Cons: Not a collaboration between Kellogg’s and General Mills. Using Kellogg’s Frosted Flakes would’ve made this epic. Makes me question how good Lucky Charms is.

SPOTTED ON SHELVES: Pringles Extra Hot Chili & Lime

Pringles Extra Hot Chili  Lime

Extra hot, but not extra sour. (Spotted by Melody at Kroger.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.

REVIEW: Lindt Lindor Limited Edition Red Velvet Truffles

Lindt Lindor Limited Edition Red Velvet Truffles

Like an escape hatch hidden behind a library bookshelf in the 19th medieval literature section, red velvet cake is so much more than it seems. It is what chocolate cake would be if it were recruited as a spy, stealthily dying its natural brown cake a burnt red and shunning its chocolate frosted exterior for a plain, smooth buttercream, possibly even with some cream cheese added in (scandalous!).

But we know that these red dyes and swirly buttercreams are just fancy looks, right? At its heart, red velvet cake is still just a humble, fudgy chocolate cake, and I don’t mess around when it comes to chocolate cake. These little Lindt truffles are no exception: I want nothing short of chocolate, chocolate, chocolate, chocolate…oh yeah, and a dab of buttercream. Bring forth your cocoa-iest, Lindt!

Lindt Lindor Limited Edition Red Velvet Truffles 2

Let us pause to celebrate Lindt’s interactive packaging. Not only does bursting open the bag bring forth smells of sugar and milk chocolate, but the act of unwrapping and beholding one of the white chocolate orbs provides you with a warm bubbly feeling and sense of accomplishment. It’s similar to the sensation of completing all 256 secret levels in Super Mario Brothers, only without golden coins, Luigi, or the need to defeat a spikey-shelled turtle creature with anger problems.

Chomping down, there’s an immediate crackle from the white chocolate shell, which leans more on the “Buttercream” rather than the “Cream Cheese” side of the Frosting Spectrum (very scientific). The insides are smooth and, I’m pleased to discover, taste like actual chocolate.

Sure, there’s some red dye going on, saturated fat out the wazoo, and vegetable oil helping it all hold together, but it graciously doesn’t obstruct from the rich, milk chocolate flavor sustained here. It ends up being about a 30:70 flavor ratio between the white chocolate “buttercream” flavor and milk chocolate fudgy flavor and, while I’m not sure what recipe, ingredient, or Harry Potter magic made this so intensely chocolate-cakey, I approve of it.

Lindt Lindor Limited Edition Red Velvet Truffles 3

Having had far too many dry, crusty red velvet cakes in recent years, I confess I underestimated these truffles. While this isn’t the truffle I expected, it’s unquestionably a delicious one and I will happily finish the bag. They have crisp white chocolate, fudgy insides, and, when looked at in a certain light, turn your tongue red.

Oh, and they taste solid: sweet, white-and-milk chocolatey, a tad earthy, very sweet with a crunchy shell and smoothy-groovy insides. In this, Lindt proves that there is no need to have such a noisy fuss over cake. Indeed, you can avoid the oven and actually find something not only decent, but absolutely delicious.

So, if you want some cake without the flour, hassle, waiting, or just want to eat something smaller than a manhole cover, now you can join the over five million people who talk to their therapist about their mild addiction to red velvet on a weekly basis.

(Nutrition Facts – 3 truffles – 220 calories, 160 calories from fat, 17 grams of fat, 12 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 25 milligrams of sodium, 16 grams of carbohydrates, 0 gram of dietary fiber, 15 grams of sugar, and 2 grams of protein.)

Purchased Price: $4.49
Size: 6 oz. bag
Purchased at: Target
Rating: 7 out of 10
Pros: Crispy shell. Smooth, fudgy insides. Actual white chocolate used. Turns tongue red (sorta). Cake without an oven. Escape hatches hidden behind library shelves. Warm bubbly feelings attained by completing 256 levels of Super Mario Brothers.
Cons: Will disappoint cream cheese lovers. Questionable red dye. Oodles of saturated fat. Awkward discussions with therapist about red velvet cake addiction. Spikey-shelled turtle creature with an anger problems.

SPOTTED ON SHELVES: Sour Patch Kids Fire

Sour Patch Kids Fire

Sour then sweet then FIRE! (Spotted by Rachel C at Target.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.

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