SPOTTED ON SHELVES IN CANADA: Cinnamon Toast Crunch and Lucky Charms Instant Oatmeal

Oatmeal Lucky Charms! They’re magically fibrous! (Spotted by Joelle at Co-op in Canada.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

BACK ON SHELVES: Cheetos Paws (2017)

They’re back! Pawww yeah! (Spotted by Carla at Fred Meyer.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

REVIEW: Limited Edition Hostess Twinkies Ice Cream

Just in time for me dusting off the last of my White Peppermint Twinkies, Hostess is breaking down the freezer aisle doors with Limited Edition Twinkies Ice Cream. Combining a sweet butter cream ice cream with sponge cake pieces and a frosting swirl, the chubby 12-year-old in me can hardly contain his excitement.

It should go without saying that this isn’t a super premium ice cream, but it isn’t a “diet” ice cream either, and the lower fat, higher air ratio here actually works to convey the desired flavors well. It scoops effortlessly, folding over on itself and exposing wonderful ripples of aggressively churned dairy. The base flavor is rich and buttery with caramel notes that hint towards the golden outside of Hostess’ sponge cake.

Texturally what it lacks in decadent density it makes up for with a light and fluffy whipped presence that melts with ease and reminds me of Twinkie creme. The frosting swirl is more predominantly mixed in with the base than standing out on its own, but when eating you can taste two distinct flavors. Some bites are pure sweet butter cream ice cream and others pop with a creme filling frosting surprise that is a touch greasy and extra sweet.

The sponge pieces are perfect. Although not huge, they are pretty evenly sprinkled throughout and make their way pleasantly into every couple of bites. They’ve held their shape well and are chewy like cake that has been served on a plate with ice cream that has melted its way onto the slice. The texture is spot on Twinkie, with the exception that there’s no risk of them being dry because they’re drowning in deliciously sweet ice cream instead of sitting for an unknown amount of time in a cellophane wrapper.

Overall this is an extremely well-executed ice cream version of eating a Twinkie. The buttery, slightly greasy mouthfeel and melty creamy textures all harken back to the experience of eating the classic Hostess cake – but perhaps even better.

It’s no secret that eating Twinkies can be extremely hit or miss, and this ice cream takes care of the quality issues that can happen when you buy cake at a gas station. It’s not going to flip the gourmet ice cream universe on its head, but it’s fun and tasty, and for what it is, it’s pretty damn good.

(Nutrition Facts – 1/2 cup (65g) – 160 calories, 70 calories from fat, 8 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, 0 grams sat fat, 20 milligrams of cholesterol, 50 milligrams of sodium, 20 grams of carbohydrates, 0 grams of fiber, 17 grams of sugar, and 2 grams of protein.)

Purchased Price: $4.99
Size: 1.5 qts
Purchased at: Safeway
Rating: 8 out of 10
Pros: Nice buttery sweet base with caramel notes. Tastes just like a Twinkie put into a blender. Tasty sponge cake, no risk of dryness.
Cons: A Twinkie ice cream that tastes better than an actual Twinkie = high risk of overdose.

SPOTTED ON SHELVES: Limited Edition Dreyer’s Nestle Toll House Cookie Dough Ice Cream

Limited Edition Dreyer’s Slow Churned Nestle Toll House Double Chocolate Chip Cookie Dough
Limited Edition Dreyer’s Slow Churned Nestle Toll House Peanut Butter Cookie Dough Ice Cream
Limited Edition Dreyer’s Slow Churned Nestle Toll House Oatmeal Chocolate Chip Cookie Dough Ice Cream

Bake a batch of Nestle Toll House cookies, place a scoop of either ice cream in between two of them, and you’ve got yourself a great snack. (Spotted by Carla at Winco and Fred Meyer and by Sean at Safeway.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

ANNOUNCEMENT: No New Posts Until February 9

I’m currently in Japan with my wife (Hokkaido to be exact and it’s frickin’ cold) and I thought I’d be able to do touristy stuff during the day and then prepare blog posts at night. But I’m finding that to be difficult since we’re also doing touristy stuff at night.

So I’ve decided to just enjoy my first trip to Japan (and temperatures below 10 degrees) and wait until I get back to my warm rock in the middle of the Pacific Ocean to start posting again. But then again, some of you have been sending awesome Spotted photos that I really want to post, and I’m a workaholic.

But for now, I shall leave you with this:

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