REVIEW: General Mills Kit Kat Cereal

Does Kit Kat Cereal taste like a Kit Kat?

No, it doesn’t. Its flavor doesn’t even remotely remind me of the iconic candy bar — not the Hershey’s version, the Nestle version sold everywhere other than the US, or even Norway’s Kvikk Lunsj (Google it). Even its crunch differs significantly from the crispiness of the wafers coated in chocolate. “Gimme a break,” you might say, but I’ve been eating and reviewing cereal long enough to know that I shouldn’t set my expectations that high for a product that’s supposed to taste like something else. What I expected was something chocolatey with a decent crunch, and that’s what we’ve got here with this breakfast option.

The cereal’s shape is similar to the four-fingered candy bar, but its looks also bring a puffed-up, less ridged Golden Grahams to mind. One sniff from the opened bag brought memories of Cocoa Pebbles and Cocoa Puffs, and its sweet scent also summoned thoughts that this might be the most chocolatey cereal I’ve ever shoved into my mouth. It isn’t, but it’s enough to satisfy my sweet tooth.

A darker Cocoa Puffs is the best description I can give of its flavor, which doesn’t quite match the milk chocolatey goodness that coats an actual Kit Kat. Also, a part of me wonders, and I don’t want to start a conspiracy here, that this could be a tweak of Cocoa Puffs Brownie Crunch. Most of the flavor comes from a coating, but under that is the whole grain wheat and rice flour cereal that has some cocoa notes but leans more to the bitter side. The chocolate is most noticeable when eaten dry but weakens a bit in milk. While the leftover liquid looks like it might have some notable flavor, it doesn’t.

While the product has the common “cocoa processed with alkali,” there’s a less typical ingredient. Nope, it’s not the trisodium phosphate. The second to last ingredient is rosemary extract. Before you let out an “ew,” a quick search revealed that it’s probably used as a preservative and not for aromatherapy if you light pieces on fire.

Oh, speaking of things that involve fire, if you combine this with Golden Grahams and pick up a bag of Lucky Charms Just Magical Marshmallows, out now for a limited time, you’ve possibly got yourself a decent s’mores-flavored cereal mashup.

Overall, Kit Kat Cereal will not allow you to have a bowl of tiny candy bar-tasting cereal. But you will get a good, chocolatey breakfast offering that might be better than Cocoa Puffs but not as tasty or as chocolatey as Cocoa Pebbles.

DISCLOSURE: I received a free sample from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 11.5 oz box
Purchased at: Received from General Mills
Rating: 7 out of 10
Nutrition Facts: (1 cup w/o milk) 170 calories, 5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 1 gram of polyunsaturated fat, 2 grams of monounsaturated fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 29 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar (including 10 grams of added sugar), and 3 grams of protein.

SPOTTED: 5/17/2023

Here are some interesting new products found on store shelves by your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Member’s Mark Chocolate Peanut Butter Flavored Banana Trail Mix

(Spotted by Robbie at Sam’s Club.)

Heinz Hot 57 Sauce

(Spotted by DJ at Redner’s.)

On the Border Cafe Style Creamy Salsa Verde Tortilla Chips

(Spotted by Robbie at Sam’s Club.)

The Daily Crave Beyond Churros Dulce de Leche Flavored

(Spotted by Robbie at Sam’s Club.)

Rico’s Gourmet Nacho Tortilla Chips

(Spotted by Robbie at H-E-B.)

Super Coffee Strawberry Glazed Donut

(Spotted by Tommy at Market Basket.)

Good & Gather Supreme Pizza with Plant Based Sausage Thin Crust

(Spotted by Daniel N at Target.)

Central Market H-E-B Black Truffle Kettle Cooked Waffle Cut Potato Chips

(Spotted by Robbie at H-E-B.)

Central Market Bakery White Texas Sheet Cake
Central Market Bakery Dark Chocolate Milk Bread

(Spotted by Robbie at Central Market.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Tate’s Bake Shop Limited Edition Mint Chocolate Chip Cookies

Instead of launching a Salted Caramel flavor during Shamrock Shake season, maybe Tate’s Bake Shop should’ve rolled this flavor out. I could’ve dunked it into a Shamrock Shake. (Spotted by Sage G at Walmart.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: DiGiorno Loaded Ultra Thin Pizzas

The Carnivore one is topped with pepperoni, sausage, beef, and ham, plus a bold herb seasoning, and Veggie Lovers has colorful peppers, onions, spinach, and garlic, with a garlic and herb seasoning. (Spotted by Daniel N at Target.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email ([email protected]) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

REVIEW: Minecraft Suspicious Stew Pringles

Mr. P has donned his gaming headset and teamed up with Minecraft for a limited edition flavor based on something you can cook up in the game, Suspicious Stew. Due to having a ten-year-old nephew, I’ve spent more hours playing Minecraft than I care to admit. For those not in the know, or those like me who probably should be in the know by now but can’t be asked to care, suspicious stew is something you concoct from mushrooms and flowers. In addition to restoring your hunger points, it also gives a temporary status effect. This could be something positive like night vision or something negative like…poison. Let’s find out if these Pringles make me jump higher or cause temporary blindness.

My initial impression was that these looked and smelled fairly innocuous. Most of the crisps had only a slight smattering of seasoning on one edge, and the scent was familiar, although I couldn’t place it. After tasting the first few, I wondered how much effort was put into constructing a flavor here. I decided to take a different approach and act like a kid no one wants to sit by in the cafeteria; I consciously left a chip on my tongue to gather max flavor on my taste buds and then went ahead and straight up licked the seasoning off another to get a better idea what I was dealing with.

I was genuinely surprised by the difference, there IS flavor here, and it’s very interesting! It’s zesty, almost spicy even, but not the kind that packs any real heat. I abandoned my gross tactics and ate a few more normally. Maybe the first chips in my tube were just under seasoned because as I kept eating them, I no longer had any difficulty picking up on the flavor – they definitely tasted like broth. They’re salty and deeply savory. The more I ate, the more they reminded me of bouillon or a packet of instant ramen seasoning, which I mean as a compliment.

They also have the curious effect of leaving my lips feeling slightly tingly. There’s no way they put Szechuan peppercorns or something in here, is there? It’s not exactly a numbing sensation, but there’s a certain je ne sais quoi, and I’m into it. I don’t know why it surprises me that a snack labeled “stew” actually tastes like stew. The “suspicious” part threw me off, and I expected them to be more of a muddy mystery flavor. Kudos to Pringles for having some fun while also really nailing the profile of a stew.

I’ll gladly reach for a can of these and be happy Kellogg’s decided to make them taste good and not like spider eyes the next time aunt duty calls and I’m busy asking naive questions like, “How did all these skeletons get in my house?” and “If I’m starving, is it bad to eat this rotten flesh?”

Purchased Price: $3.48
Size: 5.5 oz can
Purchased at: Jewel-Osco
Rating: 8 out of 10
Nutrition Facts: (14 crisps) 150 calories, 9 grams of total fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 17 grams of total carbohydrates, less than 1 gram of dietary fiber, less than 1 gram of total sugar, and 1 gram of protein.

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