What is it?

The Blue Bell website describes this new Oatmeal Cream Pie flavor in great detail, and since I assume many meetings and memos produced the synopsis, I’m just going to copy it: “A delicious oatmeal flavored ice cream with hints of brown sugar mixed with soft oatmeal cookies and a vanilla icing swirl.”

How is it?

Is this delicious, as the Blue Bell website promised? Well, almost. Let’s start with the “oatmeal flavored ice cream.” I’m not even sure oatmeal has a flavor, and that’s why you add cinnamon, sugar, fruit, or if you have the imagination of a 5-year-old like I do, gummy bears to your oatmeal. If I did a blind tasting of this ice cream, I’m not sure I would have pegged it as oatmeal flavored, and even with the power of suggestion, I didn’t really get an oatmeal vibe. The “hints of brown sugar” was also a bit of a miss, as it took my complete concentration to just sorta, kinda maybe think I tasted a little bit of brown sugar.

Things do improve substantially for the second half of the description. The oatmeal cookies are indeed soft, as well as pleasantly chewy, and generously mixed throughout the ice cream. There are some good-sized chunks in here. The vanilla icing brings a nice sweetness to the mix with a bit of a different texture that I did like. While this flavor as a complete package doesn’t quite live up to its billing, it’s still pretty tasty.

Anything else you need to know?

Doing these reviews has allowed me to compile plenty of knowledge that, while interesting, is totally useless for any other purpose except for filling space in said reviews. Since the Little Debbie brand is synonymous with oatmeal creme (not cream) pies, it got me wondering if Little Debbie is a real person. It turns out she is, and Debbie McKee-Fowler is no longer little and is now the executive vice president of McKee Foods, which owns Little Debbie. If I ever get on Jeopardy! then maybe that knowledge will pay off, but if not, I’ve just cluttered up my brain – and now yours – with information none of us will ever need.

Conclusion:

This flavor to me is like a band that I wouldn’t pay full price to see because I only like some of their songs. If a friend has a free ticket or I see a discounted Groupon deal, then I’ll probably go, but I wouldn’t have the urge to go out and find tickets myself. I’m going to finish this pint and enjoy it, but next time I’m at the store, I’ll probably buy a different flavor.

Purchased Price: $3.29
Size: One Pint
Purchased at: H-E-B
Rating: 7 out of 10
Nutrition Facts: (2/3 cup) 260 calories, 13 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 25 milligrams of cholesterol, 110 milligrams of sodium, 33 grams of carbohydrates, 0 grams of dietary fiber, 25 grams of sugar, and 5 grams of protein.