Whenever Kit Kat releases a new flavor, I think of someone who once asked me why consumers get so excited about “stuff that tastes like other stuff.”

Obviously, this person is not our friend, but I explained there are several reasons:

• Candy is fun. The more varieties, the better.
• Novelty breaks up the drudgery of everyday existence.
• There is an artful and glorious alchemy involved in combining two perfect substances into one.
• I don’t need a reason. Mind your business.

In the case of the Blueberry Muffin Kit Kat, all of the above apply. However, reason #3 is particularly apt because Blueberry Muffin Kit Kats are a beautiful representation of the bakery staple in candy bar form.

This limited edition bar is an earthy lavender-colored confection. (In real life, it looks a lot less sludgy gray than my best efforts at photography produced.) The wrapper describes the bar as “naturally and artificially flavored crisp wafers in blueberry muffin flavored creme.”

What makes a “blueberry muffin flavored creme?” This Kit Kat’s creme combines the flavors of blueberry and buttery cake batter, with strong undertones of brown sugar and warm cinnamon like you’d find in a crumble topping. I wasn’t expecting a touch of cinnamon, but that detail was exactly what my soul and taste buds wanted. The creme tastes delicious and complex, even if the sweetness is more reminiscent of cake than muffin. Because muffins let us brazenly blur the line between bread and cake at breakfast, this feels like a minor complaint.

What’s really cool is that the distribution of the realistic blueberry flavor is a little uneven, resulting in occasional strong pops of blueberry goodness. In one or two morsels alone, the Kit Kat recreated the experience of finding those especially juicy blueberries in a bite of the baked good. As I ate, I felt like Violet Beauregarde in Charlie and the Chocolate Factory — before the severe physical and emotional damage.

Flecks of graham embedded in the creme support the wafers’ crisp texture. It is difficult to isolate their flavor, but they may contribute some of that crumble-like toastiness.

As fans of “stuff that tastes like other stuff” know, products can sometimes promise big flavors and deliver ho-hum results. (Public service announcement: lemon flavoring alone does not make something like lemon meringue pie, and it never will.) Happily, the Blueberry Muffin Kit Kat is not just blueberry flavoring dressed in a muffin’s wrapper. While Kit Kat reliably concocts delicious limited editions, the Blueberry Muffin variety is special for its inventiveness and complexity of flavor.

Because I would rank it within my top three Kit Kat flavors and because I can’t think of a reason not to, I am rating the Blueberry Muffin Kit Kat a rare 10 out of 10.

Purchased Price: 98 cents
Size: 1.5 oz bar (42 g)
Purchased at: Walmart
Rating: 10 out of 10
Nutrition Facts: 220 calories, 12 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 35 milligrams of sodium, 27 grams of carbohydrates, 0 grams of fiber, 20 grams of sugar, and 2 grams of protein.