REVIEW: Kellogg’s Cinnamon Almond Raisin Bran

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Kellogg's Cinnamon Almond Raisin Bran

I outgrew a lot of things, shedding interests like Beat Takeshi dispatches bodies in his awesome Yakuza films. I outgrew “yo mama” jokes. I outgrew my obsession with INXS. I even outgrew prank calling Chinese people claiming I was a pizza delivery guy and someone better Goddamn pay me or else (sorry Yen Sun wherever you are). To be honest, *69 proved to be my Kryptonite and effectively stopped me from my misdemeanant hobby. But you know? I have never outgrown cereal.

Hopping off my glorious Vespa, I arrogantly parked my scoot right by the side of the automatic double glass doors. Walking past the scowls of employees and customers, I was in Target looking for two things: some plug-in air fresheners and Frosted Flakes. Even though I enjoy eating the occasional fancy lad food (shaved truffles may have lost some of its allure thanks to the nouveau riche infection but they sure are tasty), a simple bowl of cereal comforts me like none other.

I can eat a bowl for any meal or a late night snack. I love eating “mini-wheats” out of the box as if they were cookies. Is it the perfect comfort food? No, but it is close since cereal is so familiar and convenient. And if you’re a faithful reader of The Impulsive Buy, you can tell that we have more choices than ever for cereal.

My selection for cereal is shameless. As an adult man who favors blazers, I feel like I should really be ordering a proper drink (and I do! Chin, chin!!) regardless if I act like an adult at the end of the night. An adult man ordering a Jägerbomb is plain embarrassing. Don’t even get me started on the Red Bull and vodkatinis…I’d rather be caught drinking a can of Four Loko wearing a shiny shirt with a spiky fade.

Ah, but cereal! Lovely sexy cereal with milk and the silver spoon, I lurve you. I would be happy with a bowl of Lucky Charms as I would be with a bowl of fart inducing Weetabix topped with blueberries. I have no problem eating Froot Loops while watching something responsible where everyone speaks in English accents. My love affair with all things cereal is one of the few constants in my life.

You know suicide sodas? Mixing all the flavors from the dispensers to create an amalgam of sugary fizzy goodness? I’m like that with cereals. Like a chemist, I would mix some Corn Flakes with Alpha-Bits and some puffy Kix to top it off. So just when I thought I couldn’t top off my cereal porn anymore, I found a box of Kellogg’s Cinnamon Almond Raisin Bran.

Raisin Brain is like your old standard, like Tony Bennett. It’s not something I want to listen to all the time but when I do, it’s pretty damn good. I like Raisin Bran but need to be in the mood for it. I engulfed a box of it when I recuperated from my car accident. I always thought it made my skim milk creamier and I loved the sweet chewiness from the slightly soggy raisins. So this version reminds me of the Michael Bublé take of Raisin Bran.

The box eschews any thoughts that this is your Grandfather’s Raisin Bran with “Cinnamon Almond” blazed on to the box with a yellow brown background. The famous “Two scoops!” tagline and the earnest looking sun holding exactly two scoops beckons you to open that box.

Kellogg's Cinnamon Almond Raisin Bran Closeup

Upon ripping the cellophane bag, the waft of toasted wheat and sweet raisins welcomed me. There is a pleasant but very faint smell of baked cinnamon rolls that emanates way in the background but this is cereal not wine. The cereal had quite a few raisins sans “plump” but there were seldom any almonds in my bowl. I dumped the bowl back into the package. This time I shook up the box like I’d shake any convicted bastard in a shaken baby case to see how they like it and poured another. The result was the same, a good amount of raisins but the thin slivers of almonds were so few.

The almonds were supposedly toasted as well but I couldn’t taste it. Eating a few without milk confirmed my suspicions. The cinnamon is so faint that it basically whispers “Hey don’t forget about me.” Knowing that most people eat their cereal in milk, I went ahead and proceeded to dine like the normals do hoping that the cinnamon taste would be more prevalent.

Kellogg's Cinnamon Almond Raisin Bran GlassThe milk did indeed emphasize the slight cinnamon taste. In fact, I think the cinnamon was now whispering, “Here I am. See? Why didn’t you believe me? You have trust issues.” Definitely, the cinnamon smell was stronger than the taste. While it does state that the cinnamon is dusted but damn…I think there is more cinnamon flavor if I sucked on the box. Most of the cinnamon taste was in the milk left after you’ve eaten it all.

Regarding the line that breaches the crunchy/soggy measure, if it takes you more than a few minutes to eat a bowl you are either: eating too big of a bowl or you don’t like the cereal. I’ve never done formal tests but I’m assuming most people take a couple of minutes or so to eat cereal.

I went ahead and let the bran sit in milk for exactly 120 seconds and it stayed crunchy. The raisins rehydrated slightly which is good but plumpness is overly optimistic. Another plus? The good news is that if you like Raisin Bran you will not be disappointed because it tastes like Raisin Bran with some almonds your jerky younger brother threw in there to be funny. Now I like Raisin Bran but I really was hoping for a different spin on the cereal.

My love for cereal is still strong but I would not buy this again. I can only eat so much Raisin Bran and I can only listen to so much Rat Packy/Swing Jazz standards. Now please tell my wife to turn off the Michael Bublé. My ears are bleeding.

(Nutrition Facts – 1 1/4 cup (cereal only) – 200 calories, 15 calories from fat, 1.5 grams of fat, 0 grams of saturated fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 grams of cholesterol, 220 milligrams of sodium, 260 milligrams of potassium, 47 grams of carbohydrates, 5 grams of dietary fiber, 18 grams of sugars, 4 grams of protein, and a bunch of vitamins and minerals.)

Item: Kellogg’s Cinnamon Almond Raisin Bran
Price: $2.99
Size: 14.5 ounces
Purchased at: Super Target
Rating: 6 out of 10
Pros: It tastes like Raisin Bran. Stays crunchy and makes your milk slightly cinnamony. Prank phone calls. People scowling at you. Beat Takeshi’s films.
Cons: It tastes like Raisin Bran. The cinnamon taste is barely there. Few measly slivers of almonds. Taste wise, the only toasted thing were the flakes. Justifying prank calling by telling myself I’m only goofing on my own nationality so I won’t feel guilty…Damn you *69! Michael Bublé.

REVIEW: Kellogg’s Frosted Mini-Wheats Cinnamon Roll Little Bites

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Kellogg's Cinnamon Roll Frosted Mini Wheats Little Bites

The Kellogg’s Frosted Mini-Wheats Cinnamon Roll Little Bites is like a sexy librarian.

The wholesome shredded wheat on the outside is like its conservative dress and tight hair bun, and the frosting is like its cute black rimmed Lisa Loeb glasses. But behind the frosting and within the shredded wheat is its sexy cinnamon ready to be unleashed so that it can rock my tongue and punish me for talking in the library, turning in books overdue, or not knowing how the Dewey Decimal System works.

Also, just like with a sexy librarian, I would totally read L. Ron Hubbard’s ten-volume Mission Earth science fiction novel series and scan through dozens of old newspapers on microfiche just so I could be with the Kellogg’s Frosted Mini-Wheats Cinnamon Roll Little Bites.

Opening the bag released an aroma that made me wonder who’s baking cinnamon rolls and why aren’t they offering some to me. According to the side of the box, cinnamon makes up less than two percent of the ingredients, but this cereal has a pleasant, almost potent cinnamon flavor that makes it taste like the person who complied the ingredients list has horrible math skills. Two percent? Bitch, please. Tastes more like 22 percent.

Combined with the frosting on the outside, the cereal comes close to tasting like a cinnamon roll, albeit a crunchy cinnamon roll. I have to say that the Kellogg’s Frosted Mini Wheats Cinnamon Roll Little Bites is now one of my favorite ways to get 25 percent of my daily recommended intake of dietary fiber in one sitting.

Kellogg's Cinnamon Roll Frosted Mini Wheats Little Bites Closeup

However, it has a slight flaw that may prevent me from eating too much of it.

A serving provides 90 percent of our daily recommended intake of iron. That’s fine for people who suffer from anemia and menstruating women, but not fine for a virile man, like myself, who likes to put meat into his mouth. I’m no doctor, I just play one when I land on it in the Game of Life, but I’ve read on the internet, and maybe in an old Reader’s Digest in a dentist’s office, that too much iron can be bad for men.

If that’s really the case, a part of me wishes I bled on the monthly basis so that I can enjoy the Frosted Mini-Wheats Cinnamon Roll Little Bites without any fear. Seriously, this cereal is as addictive as the chocolate version of Frosted Mini-Wheats Little Bites, and just like the Chocolate Little Bites, it’s great with or without milk. Although, with milk, it gets soggy quickly, just like all other Frosted Mini-Wheats varieties.

I thought the cereal had a high iron content because cinnamon is a good source of iron, which I also read on the internet or in a Sunday Parade Magazine. But, after scanning the Kellogg’s website, it turns out all Frosted Mini-Wheats varieties provide 90 percent of our daily value of iron, even my beloved Chocolate Little Bites. Sad panda.

Nevertheless, I think Kellogg’s Frosted Mini-Wheats Cinnamon Roll Little Bites crushes every other cinnamon flavored cereal I’ve ever had. Apple Cinnamon Cheerios? Pfff. Simply Cinnamon Corn Flakes? Simply no. Cinnamon Burst Cheerios? Yeah, right. Chex Cinnamon? More like cinNOTmon. Cinnamon Toast Crunch? (farting sound)

(Nutrition Facts – 47 biscuits (cereal only) – 190 calories, 10 calories from fat, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 200 milligrams of potassium, 46 grams of carbohydrates, 6 grams of fiber, 12 grams of sugar, 5 grams of protein, and a bunch of vitamins and minerals.)

Item: Kellogg’s Frosted Mini-Wheats Little Bites Cinnamon Roll
Price: $2.99 (on sale)
Size: 15.8 ounces
Purchased at: Target
Rating: 9 out of 10
Pros: Damn tasty. Best cinnamon flavored cereal I’ve had. It’s great dry or wet. Pleasant and strong cinnamon flavor. Great source of dietary fiber. Low fat. Addictive. Being a doctor in the Game of Life.
Cons: High iron content might be bad for some. Gets soggy in milk quickly. Doctor’s offices with old magazines. Getting hit in the face with microfiche.

REVIEW: Kellogg’s Krave Chocolate Cereal

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Kellogg's Chocolate Krave

Like so many 20-somethings, I often feel like I’m not a girl, not yet a woman. I have my own job, apartment, and 401k, but I also still play video games, don’t know how to sew buttons back on my shirts, and am totally fine with appropriating Britney Spears lyrics to describe my existential circumstances.

I think my relationship with breakfast cereal is emblematic of this condition of emerging adulthood. I’ve finally realized that two cups of coffee don’t pass as breakfast for proper, health-minded adults, so I dutifully eat some Shredded Wheat or Kashi most mornings. But anytime I have ready access to children’s cereals, I’ll spend all day plotting my next foray into the break room for another bowl of sugary goodness.

(Last year, I lived across the street from my office, and if I ever saw Cinnamon Toast Crunch in the break room late in the week, I’d go into work on the weekends for breakfast. I once got into the elevator with a coworker on a Saturday morning, and I felt compelled to stick around for an hour pretending to have non-Cinnamon Toast Crunch-related business to handle so he wouldn’t think I was a huge weirdo like all of you do right now.)

All of this is a very roundabout way of asking: does Kellogg’s new Krave Chocolate Cereal pass muster as an adult cereal? Before actually eating any, I ran through the evidence:

Uh, it’s CHOCOLATE for breakfast. Not adult.

That being said, it’s actually not bad, health-wise – whole grains, no high fructose corn syrup, and less sugar than a lot of other cereals. Adult.

Kooky fonts on the box and krazy spelling in the name. Not adult.

Absence of an anthropomorphic animal mascot. Adult.

There’s a visual on the official website of an anthropomorphic piece of Krave cereal that, judging by the chocolate around its mouth and its “CHOCOLATE CHOCOLATE YUM YUM” sign, may have recently committed an unspeakable act of cannibalism while serving on a picket line of some sort. Unclear, but kind of disturbing.

Based on my completely arbitrary set of criteria, there’s no definitive proof that Krave is an adult cereal. That also means there’s no definitive proof that it’s not an adult cereal, so I will proceed to the review with no qualms about setting back my slow march towards adulthood once again.

A very pleasant smell of chocolate wafted out as soon as I opened the bag. Each piece of cereal was a bit larger than a Chex, and many pieces either had flecks of chocolate on the outside or were somehow transparent enough for me to see the chocolate on the inside.

Kellogg's Chocolate Krave Innards

I started by eating a couple pieces dry. Krave is crunchy without being exceedingly so (think Chex or Lays potato chips rather than Cap’n Crunch or kettle chips), and the outer shell’s lightly crunchy texture and its lightly sweetened taste work well together. I was disappointed at first with the amount of the signature ingredient — when I bit pieces in half, I could see that there was relatively little chocolate within the shells, and the taste of chocolate in each individual piece was underwhelming, too.

Kellogg's Chocolate Krave Closeup

However, when I added milk to a full bowl of Krave and ate whole spoonfuls, the chocolate flavor began to shine. Each bite tasted more chocolaty than the last, yet at no point did it ever get to be too chocolaty. (Sidenote: did you know Microsoft spellcheck will suggest “chocolatier” instead of “more chocolaty”? And then tell you that “chocolatier” is not actually a word?) I also detected a slight hint of hazelnut, though the list of ingredients actually makes no mention of that. The cereal retained its crunchiness fairly well in the milk, but I was irritated that none of the chocolate leaked out to provide me with a bowl of chocolate milk at the end.

Is Kellogg’s Krave an “adult” cereal? No. Would I pretend to have work to do on a Saturday morning just to eat a bowl? No. Still, I definitely enjoyed it and would recommend you grab a box. Krave doesn’t fit into my adult cereal rotation, nor is it really sweet enough to qualify as a childish indulgence, but Amazon would only sell me Krave in a pack of four. I guess I’ll have to take the adult path of not being wasteful and eat many, many more bowls of Krave in the near future.

(Nutrition Facts – 3/4 cup (cereal only) – 120 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 100 milligrams of sodium, 70 milligrams of potassium, 24 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar, 2 grams of protein, and a bunch of vitamin and minerals.)

Item: Kellogg’s Krave Chocolate Cereal
Price: $5.00 per box (4-pack for $20)
Size: 11.4 ounce box
Purchased at: Amazon
Rating: 7 out of 10
Pros: Nice chocolate smell. Appropriately crunchy. Lightly sweetened. Chocolate flavor builds as you eat more. Retains its crunchiness fairly well in milk. Has whole grains and no high fructose corn syrup. Eating chocolate for breakfast. Cinnamon Toast Crunch. Britney Spears’ first album.
Cons: Amount of chocolate may be disappointing if you’re only eating a small serving. Doesn’t leave behind chocolate milk. Kind of pricey, now that I think about it. Amazon not allowing me to buy a single box. Cereal cannibalism. Not living across the street from the office.

REVIEW: Post Limited Edition Chocolate Peanut Butter Pebbles Boulders

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Post Limited Edition Chocolate Peanut Butter Pebbles Boulders

The combination of chocolate and peanut butter gets me as excited as a crackhead when he or she sees their dealer, so you may think the Post Limited Edition Chocolate Peanut Butter Pebbles Boulders got me crackhead excited. However, after eating those awful Caramel Apple Pebbles Boulders, I approached this chocolate peanut butter cereal like a crackhead approaches someone who looks like an undercover narc.

As I poured the cereal into a bowl, I tried to ease my mind about it by trying to come up with as many successful chocolate and peanut butter marriages. There’s Peanut Butter Creme Oreo cookies, Ben & Jerry’s Peanut Butter Cup ice cream, and, of course, Reese’s Peanut Butter Cups. Knowing that peanut butter and chocolate has had a long, successful relationship that Kim Kardashian can only dream of helped eased my mind.

What also helped with my trepidation was the fact that Post makes one of the best chocolate cereals on the planet — Cocoa Pebbles.

However, after eating a bowl of Limited Edition Chocolate Peanut Butter Pebbles Boulders, it turns out Post didn’t take what makes Cocoa Pebbles so great and transfer it over to the chocolate-flavored Pebbles Boulders pieces. The only appropriate thing I can say about that blown opportunity is it’s Yabba Dabba Dumb. As for the peanut butter cereal pieces, they had a peanut butter flavor that’s similar to other peanut butter cereals I’ve had in the past and a stronger flavor than the chocolate cereal pieces. Overall, the combination of chocolate and peanut butter in this cereal is good enough to make me forget about the abomination that is Caramel Apple Pebbles Boulders.

Post Limited Edition Chocolate Peanut Butter Pebbles Boulders Closeup

While tasty, there’s something a little unpleasant about the Chocolate Peanut Butter Pebbles Boulders — the thin coating on each piece of cereal. I first thought it was sugar…okay, okay, I first thought it was cocaine, but then when I touched it, it had a waxy and slightly greasy feel to it. I tried licking it to find out what it was…okay, okay, I first tried snorting it to see if it was cocaine and then licked it. Unfortunately, my nose and tongue could not figure out what it was. While slightly off-putting, whatever the coating is, it did a great job of preventing the cereal from getting soggy.

The Post Limited Edition Chocolate Peanut Butter Pebbles Boulders is a good cereal, whether you eat it dry or wet, but it doesn’t compete with the robust flavors of best chocolate/peanut butter cereal on the face of the Earth — Reese’s Puffs. And I will fling peanut butter at anyone who disagrees. I think it would’ve been better if Post combined Cocoa Pebbles with the peanut butter Pebbles Boulders. That’s a cereal I would totally get crackhead excited about.

(Nutrition Facts – 3/4 cup (cereal only) – 110 calories, 25 calories from fat, 3 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat*, 1 gram of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 80 milligrams of sodium, 90 milligrams of potassium, 20 grams of carbohydrates, 2 grams of fiber, 8 grams of sugar, 10 grams of other carbohydrates, 3 grams of protein, and a smorgasbord of vitamins and minerals.)

*made using partially hydrogenated oil

Other Chocolate Peanut Butter Pebbles Boulders reviews:
Grub Grade

Item: Post Limited Edition Chocolate Peanut Butter Pebbles Boulders
Price: $3.99 (on sale)
Size: 9.5 ounces
Purchased at: Safeway
Rating: 6 out of 10
Pros: Good. Much better than Caramel Apple Pebble Boulders. Coating helps prevent the cereal from getting soggy. Labels For Education. Fortified with vitamins and minerals. The combination of chocolate and peanut butter. Color from natural ingredients.
Cons: Not as good as Reese’s Puffs. Weird waxy coating. Doesn’t make me crackhead excited. Chocolate pieces not as chocolatey as I hoped. Made using partially hydrogenated oil. Not knowing who’s a real dealer and who’s a cop.

REVIEW: Kellogg’s Choco Zucaritas/Frosted Flakes Chocolate

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Frosted Flakes Chocolate Spanish

Hola, mi amigos!  Como estas?  Esta es la Compra Impulsiva, y hoy–

Ah, dammit… sorry, I was looking at the wrong side of the box.  As it happens, the package of Frosted Flakes Chocolate I picked up has English on one side; but instead of a maze or outlandish claims about being healthy for you on the back, we’re treated to a mirror image of the front except the product name is now “Choco Zucaritas.”  (Es nuevo!)  Interestingly, the top and bottom of the box only use the Spanish name, and that’s what’s shown above the nutritional information on the side, so I guess it’s primarily targeted at Spanish speakers?  Either way, I applaud Kellogg’s for reaching out to the Latino community, despite it serving as another painful reminder that when choosing a second language in school, I picked French instead of one that might conceivably be useful to me someday.  That’s okay — I’ll be the one laughing when Canada finally invades, ya hosers.

But let’s get serious for a second: we’re talking about a product that on the surface sounds… well, fantastic.  Awe-inspiring.  God’s own breakfast cereal, one might reasonably speculate.  I’ve sampled plenty of cereals in my day, but I always find my way back to Frosted Flakes in the end, because it’s one of the best.  Which begs the question: can you improve upon the best?  True innovators always think so, and Kellogg’s has given it a shot by adding a chocolate coating to the classic sugared flakes.  You might consider that overkill — can your palate really handle frosting AND chocolate at the same time? — but it’s that kind of thinking that could have deprived the world of Peanut Butter Cups, so I’m prepared to give this a shot.

Frosted Flakes Chocolate Closeup

Opening the package immediately wafts a strong chocolate scent into your nostrils.  I wondered for half a second why it smelled so familiar before realizing it’s the identical aroma given off by Cocoa Krispies.  Promising, and a look at the flakes doesn’t change that assessment, though it is a little surprising.  I think I was expecting flakes that were entirely chocolate, but that’s not what these are.  Nor are they regular flakes with just a slight dusting of chocolate on them.  It’s a little hard to describe, but basically they look like Frosted Flakes that are in the process of converting to chocolate, like you caught them mid-transformation or something.  Remember in The Monster Squad when that cop shot Dracula, and they found him stuck halfway between human and bat forms?  It’s like that.  Also, don’t think about that scene before you eat these, it’s gross.

Frosted Flakes ChocolateUnfortunately, if the smell and the appearance of Frosted Flakes Chocolate are like the first 1:18 of “The Final Countdown,” the taste is the remaining three minutes and fifty-two seconds, where even Europe fans pack up their stuff and head for the exits.  I don’t know what it is, but for some reason the two flavors of frosting and chocolate don’t mesh well together.  It’s just too much, and I’m a guy who never shies away from the most cavity-inducing option.  For the first second or two they taste fine, but then it’s almost like a time delay kicks in and both the sugar and chocolate flavors burst onto the scene at once.  And like every pair of cops ever depicted on TV or in the movies, they don’t play well together.

It highlights the danger of going in with such high expectations, I guess, because it’s not like Frosted Flakes Chocolate are terrible.  They’re chocolatey, they’re sugary, they stay crunchy for the same length of time as the regular variety.  We’re all familiar with gimmick cereals and I guess I hoped these would be different, because chocolate + frosting = win, right?  But it’s like listening to two talented rappers battling, only instead of taking turns they’re both going at the same time, so everything sounds like, “Yo, your girlfriend your momma came over last really knows how to WORK that pole my rhymes are dope, you got no hope to cope, you’re a joke and my ASS, bitch.”  Then they both drop their microphones at once and you go deaf.

Or, as Antonio el Tigre would say: No son gr-r-randes!

(Nutrition Facts — 1 cup — 110 calories, 10 calories from fat, 1 gram of total fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 135 milligrams of sodium, 45 milligrams of potassium, 26 grams of total carbohydrates, 1 gram of dietary fiber, 12 grams of sugars, 13 grams of other carbohydrates, and 1 gram of protein.)

Item: Kellogg’s Choco Zucaritas… I mean, Frosted Flakes Chocolate
Price: $2.93
Size: 18 ounces
Purchased at: Walmart
Rating: 5 out of 10
Pros: Learning Spanish while I eat breakfast.  Smells just like Cocoa Krispies.  The Monster Squad.  Satisfying your curiosity.  Peanut butter cups.  The first 1:18 of “The Final Countdown.”  Both individual tastes are good.
Cons: Chocolate and frosting tastes do not mesh well.  That much hype is a lot to live up to, and it doesn’t.  Choosing French in school.  Simultaneous rap battles.  My rhymes.  No son grandes.

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