REVIEW: Lotte Black Black Gum (Japan)

Lotte Black Black Gum

Lotte Black Black Gum has been around for a long time.

How do I know this?

I know this because this Black Black Gum commercial starring Jean Claude Van Damme proves two things:

1. This commercial is old, because it’s been awhile since Jean Claude Van Damme had fame.

2. Even in Japanese commercials, Jean Claude Van Damme sucks as an actor.

What makes Black Black Gum unique is its charcoal color and the fact that it’s caffeinated, although I don’t know how much caffeine is in each stick.

But I think it’s safe to say that there’s not enough caffeine in it for me to go onto The Oprah Winfrey Show, jump on a couch, attack Oprah, and pretend I’m straight by saying I love Katie Holmes.

I guess it’s sort of like Nicorette gum, except it’s for those who like caffeine and think it’s silly to always wear a beer hat filled with either Red Bull or Starbucks.

Along with the caffeine, this gum contains a nice list of some of my favorite Chinese herbs and flowers, like Bai Ling, Gong Li, and Zhang Ziyi.

Oh wait, I’m sorry. That’s the list of my favorite sexy Chinese actresses.

Oolong tea, gingko, and chrysanthemum flower extracts are the favorite Chinese herbs and flowers found in Black Black Gum. These ingredients give the gum a nice minty flavor with a little bit of extra spice, which I think may make some people not enjoy it.

The mint flavor is initially very intense, like a powerful mint, but it quickly loses that intensity. It eventually loses all flavor in about 7 minutes, but I think people don’t chew on this gum for the flavor, they chew it for the sweet, sweet fix of stimulating caffeine.

Mmm…Caffeine. It’s the drug choice of geeks and quasi-product review blog editors everywhere.


Item: Lotte Black Black Gum
Purchase Price: $2.00 (9 sticks per pack)
Rating: 7 out of 10
Pros: Nice minty taste. Caffeine. Helped me finish today’s review. Sweet caffeine. My list of sexy Chinese actresses. Sweet, sweet caffeine.
Cons: Quickly loses minty intensity. Extra spice may make some people not like it. Jean Claude Van Damme’s acting abilities.