QUICK REVIEW: Kellogg’s Frosted Crush Orange Pop-Tarts

Kellogg's Frosted Crush Orange Pop-Tarts

Kellogg’s Frosted Crush Orange Pop-Tarts taste better than actual Crush Orange soda. There, I said it. Send your assassins after me, Dr Pepper/Seven Up, Inc.

In order to make that comparison, I had to buy a Crush Orange soda, which, like rock climbing and doing the Dab, is something I’ve never done before. Oh, I’ve consumed several bottles and cans over the years when it was the only choice in the cooler towards the end of a cookout. But I’ve never spent a dime on one until now.

Crush Orange tastes like generic orange tablet candy. Yes, those probably aren’t the most flattering words to describe it. I’m mean, it’s a serviceable beverage and I won’t hesitate to drink one if the only other options are bottled water and that swill known as Mist Twst.

These Pop-Tarts also have a generic orange candy flavor. But it doesn’t taste like the tablet candy you get from the junk trick-or-treat houses in your neighborhood. The filling also has a mild sourness that complements the sweet citrus flavor. Sadly, there isn’t any fruit in the filling. Instead, the flavor and sourness appears to come from orange oil and malic acid. Mmm, malic acid.

Kellogg's Frosted Crush Orange Pop-Tarts 2

I was worried about having hot soda flavor in my mouth due to my less than positive experience with hot Dr Pepper as a teenager, but these Pop-Tarts were great toasted, chilled, or straight out of the foil wrapper. Also, the crust and frosting didn’t dampen the filling’s flavor, which is what I experienced with the Frosted A&W Root Beer Pop-Tarts.

Overall, I enjoyed Frosted Crush Orange Pop-Tarts. They have a nice sweet and tart flavor, the orange and white icing remind me of BB-8, and they, along with the root beer ones, make me look forward to other soda-inspired flavors. Maybe Dr Pepper and/or 7Up Pop-Tarts?

Disclosure: I received a free sample of these Pop-Tarts from Kellogg’s. Receiving the sample did not influence the review.

Purchased Price: FREE from Pop-Tarts
Size: 8-pack
Purchased at: N/A
Rating: 7 out of 10
Nutrition Facts: (1 pastry) 200 calories 45 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 36 grams of carbohydrates, less than 1 gram of fiber, 15 grams of sugar, and 2 grams of protein.

REVIEW: Kellogg’s Frosted A&W Root Beer Pop-Tarts

Kellogg's Frosted A&W Root Beer Pop-Tarts

I really expected to love these Kellogg’s Frosted A&W Root Beer Pop-Tarts, write a review that just said “G.O.A.T.,” drop a mic, light my keyboard on fire, do a touchdown dance, buy a new keyboard to write a Buzzfeed article with the title “Pop-Tarts You Have To Pop Into Your Toaster and Then Pop Into Your Mouth Right Now”, light the new keyboard on fire, flip a baseball bat, salute, and then walk away with two thumbs up raised above my head.

But after trying them at room temperature, toasted, chilled, frozen, and with a goat on a boat, I have to say these new soda-inspired Pop-Tarts aren’t the Greatest of All Time.

But they are good.

I think my expectations were too high (ya think) because of all the great root beer float-flavored snacks that have made their way onto shelves over the past few years. There’s been the Nabisco Ice Cream Creations Root Beer Float Chips Ahoy Cookies (awesome), Betty Crocker’s A&W Root Beer Float Cookie Mix (awesome), and Limited Edition Root Beer Float Oreo Cookies (good).

What I loved about the Chips Ahoy and Betty Crocker cookies was how the root beer flavor stood out. But what prevented the Root Beer Float Oreo Cookies from reaching the pantheon the other cookies did was how the Golden Oreo wafers muted the creme’s flavor. Unfortunately, that’s similar to what’s going on with these Pop-Tarts.

Kellogg's Frosted A&W Root Beer Pop-Tarts 2

I thought not having the “float” part in the toaster pastry would’ve made the root beer flavor stand out even more, but, sadly, the crust and frosting are the pillows that smother the root beer filling’s flavor. The crust, although dark in color which makes it appear it might be flavored, tastes like regular Pop-Tarts crust. The same can be said about frosting’s flavor. As for the brown, red, and orange crunchlets (yes, that’s what they’re officially called), they’re just decoration.

Kellogg's Frosted A&W Root Beer Pop-Tarts 3

The filling has the sugar and spices one would taste in A&W Root Beer, and it’s good, but, again, I do wish it was stronger. I thought toasting would help, but it doesn’t. I thought that was strange because with most Pop-Tarts the flavor hits my taste buds harder when toasted.

There’s no optimum way to eat them. I enjoyed them equally at room temperature, toasted, chilled, and frozen. Also, it may have just my imagination but I might’ve felt a little bit of fizzing.

Of all the big root beer brands — Barq’s, Mug, and A&W — A&W is my favorite. I can’t specifically explain why I like it, but drinking unlimited A&W Root Beer from a tap at an A&W Restaurant is one of favorite food-related memories. Tasting these Frosted A&W Root Beer Pop-Tarts probably won’t break into my list of favorite food memories. They also don’t make me want to walk away with two thumbs up raised above my head. But I’ll give them one thumbs up.

Disclosure: I received this sample for free from the Kellogg Company. Being free didn’t affect this review in any way. If it did, the whole review probably would’ve been just “G.O.A.T.”

(Nutrition Facts – 1 pastry – 200 calories, 45 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 36 grams of carbohydrates, less than 1 gram of fiber, 15 grams of sugar, and 2 grams of protein.)

Purchased Price: FREE from Kellogg
Size: 8 pack
Purchased at: N/A
Rating: 7 out of 10
Pros: Great idea. One thumbs up. Filling tastes like root beer. Fizzing? Enjoyable at room temperature, toasted, chilled, or frozen.
Cons: Not G.O.A.T. Crust and frosting hinder the root beer flavor. I wish root beer flavor was stronger. No Dr Pepper Pop-Tarts, yet.

REVIEW: Kellogg’s Smorz Cereal (2016)

Kellogg’s Smorz Cereal (2016)

If the early 2000s taught us nothing else as a society, it was that transposing the letter S with the letter Z in a word made you instantly credible and cool. LOL, once trite and overused, took on new life thanks to LOLZ, while I would argue that Anheuser-Busch owes its entire advertising success of the decade to the phonetic pronunciation of WAZZUP.

Thankfully, we as a civilization have largely moved past this momentary lapse in linguistics. Well, everyone except a dedicated group of cereal lovers who’ve helped bring back Smorz Cereal.

It’s been four years since Smorz left our shelves, and to be honest, I have yet to circle the five steps of grief; mostly because I thought the original Smorz had some room for improvement. Now I’m not saying I disliked Smorz — as far as chocolate and graham cereals go, it was good as a snacking cereal — but the marshmallows had a funky artificiality and lighter-than-Lucky Charms ‘mallow give that made them taste stale after a few days.

Nevertheless, as interweb excitement grew for the return of an extinct specimen of chocolate and graham, I was hopeful this newest version of Smorz would combine everything I loved about the original Smorz, as well as everything that I hoped a mainstream s’mores cereal should have.

Kellogg’s Smorz Cereal (2016) 2

When it comes to the chocolate and graham squares, the rebirth of Smorz lived up to its predecessor and to that campfire taste. Ok, so it’s not exactly a “rich chocolate” cereal coating, but this is Kellogg’s, not Ghirardelli. The squares have a pleasant malty milk chocolate flavor that’s highly addictive when you snack on them, like a graham-flavored version of Chex Muddy Buddies.

The first few times I crunched on the squares I was disappointing in the graham flavor. It’s definitely muted in milk, and not honey glazed like Golden Grahams. But when eaten out of hand the flavor is mellow and slightly whole-wheaty, like that moment you bite into an actual s’more.

But then something happened: my mouth met the marshmallows.

Kellogg’s Smorz Cereal (2016) 3

If I wasn’t sold on the marshmallows in the old Smorz, then I’m selling off like a oil stockbroker with these marshmallows. Eaten dry, they have a dusty stiffness and chalky, sugary flavor. Not a sweet flavor, a sugary flavor. It’s a flavor I remember well from candy cigarettes I once bought from the ice cream man when I was 10 years old. It is not a yummy flavor, especially in milk, where the saccharine sweetness and candy cigarette aftertaste does a disservice to the synergy of chocolate and graham. What’s more, they don’t taste toasted. What is the lesson to take from this? Smoking is not a yummy flavor.

For the most part, I consider myself a cereal populist. Even though I was a bit ambivalent toward the original Smorz, past cereal resurrections like French Toast Crunch had me excited to step back into the world of bowls we thought were extinct.

But in the case of the 2016 version of Smorz cereal, I’m wondering if we shouldn’t just let bygones be bygones. The chocolate and graham squares are definitely good — probably better than I remember — especially as a snack. But the marshmallows bring the cereal down, and, like transposing “Z” for “S,” are unnecessary and potentially maddening.

(Nutrition Facts – 8 grams – 120 calories, 2 grams of fat, 0.5 grams of saturated fat, 0 mg of cholesterol, 135 mg of sodium, 25 grams of carbohydrates, less than 1 gram of dietary fiber, 13 grams of sugars, and 1 grams of protein..)

Item: Kellogg’s Smorz Cereal (2016)
Purchased Price: $2.98
Size: 10.2 oz. box
Purchased at: Walmart
Rating: 6 out of 10
Pros: Muddy Buddy-type chocolate and graham coating is really good. Awesome level of crunch. No more partially hydrogenated oils. Enjoyable snacking cereal when not eaten with marshmallows.
Cons: Lackluster toasted s’mores flavor. Notrichness. A slightly distracting corn aftertaste in milk that overpowers the graham flavor. Marshmallows taste like candy cigarettes. Early 2000s linguistic fads.

REVIEW: Kellogg’s Limited Edition Frosted Maple Bacon Pop-Tarts

Kellogg's Limited Edition Frosted Maple Bacon Pop-Tarts

If I told a younger you that “bacon overkill” would become a thing, you’d probably cry and scream “Stranger Danger” because some old weirdo was talking to you about breakfast meats. Still, I can’t help but wonder if we’re getting too much bacon.

Too much bacon?! Surely, I jest.

Don’t get me wrong, bacon is amazing. But when did we all become the dog from the Beggin’ Strips commercials? Why does it seem like Big Bacon is trying to take over our lives?

I guess its bacon’s world and we’re all just living in it.

Mini rant aside, I was excited to try Frosted Maple Bacon Pop-Tarts. I knew I had to have them the second I saw them because I’m part of the problem.

After opening the pouch I was met with a welcome pancake smell. Each pastry has the standard white frosting with brown flecks that I assume are bacon flavored. I’ll get back to that in a moment. The filling itself has a nice maple scent and an appropriate light brown coloring.

I’m normally an “eat ’em right out of the pouch” kinda guy, but for the sake of this review, I did my due diligence and tried them toasted and untoasted. I opted against the “heat in the microwave for 3 seconds” option.

I set my rarely used toaster to medium heat and waited for what felt like an hour. A watched toaster never toasts.

The flavor was faint with the maple far outweighing the “bacon.” I’d go as far to say the toasted crust and (vanilla?) frosting were the most prominent flavors. There’s just not enough of a filling to crust ratio to really get a ton of the maple bacon flavor. That’s a universal Pop-Tart problem for me.

Kellogg's Limited Edition Frosted Maple Bacon Pop-Tarts 2

I scraped a few of the brown flecks off the icing, and while they did have a salty flavor to them, they didn’t scream “bacon.” I’m really only assuming they were the bacon element. I even cut one of the Pop-Tarts open and scraped the filling out with a knife so I could taste it. No bacon, it just was salty.

While I don’t know how it would have worked, I definitely think these would have benefitted from having little pieces of real bacon instead of being “artificially flavored.”

Kellogg's Limited Edition Frosted Maple Bacon Pop-Tarts 3

The maple taste is the one that stands out, but even that should have been more powerful. It didn’t taste like I just ate a pancake with a big glob of maple syrup, it tasted like I ate one 20 minutes prior. They seem to have kept the maple intensity low so that the artificial phantom bacon could burst through, but it doesn’t.

I wish they swung for the fences more with this flavor. It could have been truly memorable. I definitely preferred them untoasted because there was a better balance, but, again, there wasn’t enough bacon flavor. Normally I’d tell you a wacky product like this is worth a try simply for the novelty of it, but I don’t think you even need to bother.

(Nutrition Facts – 1 pastry – 210 calories, 60 calories from fat, 7 grams of fat, 2.5 grams of saturated fat, 2.5 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 35 grams of carbohydrates, 1 gram of fiber, 15 grams of sugar, and 2 grams of protein.)

Item: Kellogg’s Limited Edition Frosted Maple Bacon Pop-Tarts
Purchased Price: $1.98
Size: 8 pastries/box
Purchased at: Walmart
Rating: 4 out of 10
Pros: Decent Maple flavor. Not terrible untoasted, Ambitious idea. Beggin’ Strips Dog.
Cons: Gimmicky. No actual bacon. Mild bacon taste at best. Stranger Dangers. Pop-Tart microwave instructions.

REVIEW: Kellogg’s Jif PB&J Strawberry Cereal

Kellogg's Jif PB&J Strawberry Cereal

Frankly, I blame adults.

They are, after all, the ones leading cereal companies. They’re the ones trying to come up with ways to stop sliding cereal sales, but when they’re not too busy putting quinoa and Sprouted Grains into my breakfast bowl, they’re forgetting what it’s like to be a kid.

How else can we explain the fact that no one has made peanut butter and jelly cereal before? If they would have only asked us kids (ok, slightly balding upper twenty-somethings, too) then we could have told them the next great cereal flavor was right under their noses the whole time.

Any kid with a crowded cereal pantry, taste buds, and a bit of imagination probably already knew it was a good combination. I’m probably not the only person to combine Cap’n Crunch’s Peanut Butter Crunch and Whoops All Berries in the same bowl, so I’m guessing many of you expected as much. But in case any anxious food company executives still needed convincing, Jif’s PB&J Strawberry Cereal should put fears to rest.

I was a bit skeptical, too. A year and a half ago I wrote that Jif’s cereal was good, but it wasn’t as peanut buttery as other peanut butter cereals. To a certain extent this is still true; the brown sugar and molasses flavor gives each square an almost kettle corn quality, while the squares aren’t quite as roasted or developed in flavor as Peanut Butter Crunch. But the peanut butter flavor is better than it used to be, and works especially well when mixed with the small spheres of strawberry cereal.

Kellogg's Jif PB&J Strawberry Cereal 2

I’m glad Jif lived up to its slogan and was choosy with their choice of jelly for the cereal: whether you like strawberry or grape jelly doesn’t matter so much, because you’re going to like the fact that the red corn spheres taste more than just vaguely fruity. They’re much better than Crunch Berries in that they have a distinct strawberry flavor that is both ultra-sweet but also slightly tart; in other words, the perfect foil to the salty, molasses and brown sugar flavor of the peanut butter squares.

It’s when these two flavors come together that the unmistakable synergy that is PB&J takes over. As you crunch down on a spoonful (or, as I prefer, a dry handful) the two flavors mix and mingle with the utmost of equality. Just like in a real PB&J sandwich, the jelly flavor takes center stage first, but it quickly gives way to a salty peanut flavor.

Kellogg's Jif PB&J Strawberry Cereal 3

There’s a kettle corn type aftertaste in milk that’s a bit unconventional, and the tartness of the strawberry pieces takes a little getting used to, but I’d be lying if I didn’t admit the cereal just works. It is, in so many ways, absolutely everything you’ve ever wanted from a PB&J sandwich, right on down to the sticky mush that sticks to the room of your mouth and the absence of those stupid bitter crusts that always end up getting thrown away.

When you think about it, a PB&J cereal sounds weird. I mean, you probably wouldn’t stick a PB&J sandwich in milk, unless, of course, you are weird. What I’m trying to say is I forgive all those adults out there for not wanting us to eat weird things. But in the case of Jif PB&J Strawberry cereal, it works, and is something both kids and big kids are sure to enjoy.

(Nutrition Facts – 26 grams – 100 calories, 1 gram of fat, 0 grams of saturated fat, 0 mg of cholesterol, 150 mg of sodium, 22 grams of carbohydrates, 2 grams of dietary fiber, 10 grams of sugars, and 1 grams of protein.)

Item: Kellogg’s Jif PB&J Strawberry Cereal
Purchased Price: $2.98
Size: 10 oz. box
Purchased at: Walmart
Rating: 8 out of 10
Pros: Great sweet and salty balance captures the taste of a peanut butter and jelly sandwich. Strawberry pieces actually have a distinct sweet-tart strawberry flavor. Sticks to the roof of your mouth in milk. No crusts. Just straight up works.
Cons: A slightly distracting corn aftertaste. No unctuous and fatty peanut butter depth. The unfortunate state of the cereal industry.

Scroll to Top