REVIEW: Flamin’ Hot Ruffles Potato Chips

I have to admit I went into this review with a small bias, as “Flamin’ Hot” is a very familiar Frito-Lay flavor for me. I am a big Flamin’ Hot Cheetos fan, being second only to Tapatio Doritos on my spicy chip tier list. What? Don’t tell me you don’t have a spicy chip tier list!

Based on the friendly flame mascot and smoldery font that is identical to the branding from Flamin’ Hot Cheetos, I assumed I was in for standard Ruffles blasted with the same atomic red seasoning.

Upon opening the bag that is exactly what I discovered. My chips were in good shape, with most of them whole. This was a good sign for a delicious, evil experiment I had planned for them.

Ruffles Flamin Hot Potato Chips 3

The chips themselves pack the standard Flamin’ Hot heat (not too over the top, but a little much for spicy wimps). The distribution of dust was a little light for my liking, but I’m a bit of a spice fiend, so most will probably find them quite balanced.

So how does this tried and true seasoning fair on crispy, fried potatoes? Oh my, Chester Cheetah better watch out. The Ruffles are probably on about equal footing with Cheetos as vessels for Flamin’ Hot dust. Things get interesting, however, when you consider the versatility of Ruffles.

Ruffles Flamin Hot Potato Chips 2

The one shortcoming of Flamin’ Hot Cheetos is they’re a bit one-dimensional. It’s a straightforward chili powder type of spice without much variety or depth. However, with their sturdy ridges and wide surface area, Ruffles are tailor-made to combat this problem because you can dip them. Remember that delicious, evil experiment I mentioned earlier?

When I was at the grocery store picking up these bad boys, I realized that many of the tried and true potato chip flavors all had something in common: sour cream. Through all the promotional and crazy flavors Lay’s ships out, I can remember Cheddar & Sour Cream and Sour Cream & Onion even since I was little. Even plain Ruffles beg to be dunked in french onion dip.

Ruffles Flamin Hot Potato Chips 4

Let’s just say I did a dollop of Daisy with these suckers, and the bag quickly grew lighter. The combination felt natural and right. The sour cream cut through the somewhat bland spice to create a cool balance. Maybe Flamin’ Hot Cheetos and sour cream would be just as good, but that just doesn’t sit quite as well in my head. Ruffles have ridges for a reason!

(Nutrition Facts – 11 chips – 150 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 323 milligrams of potassium, 16 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein.)

Purchased Price: $2.50
Size: 8.5 oz. bag
Purchased at: Albertson’s
Rating: 8 out of 10
Pros: Classic Flamin’ Hot flavor translates well. A new contender for the top of my spicy chip tier list. Dippability.
Cons: Chips themselves are a bit one dimensional. Getting greasy red smears on my notebook.

REVIEW: Ruffles Limited Time Only All Dressed Potato Chips

Ruffles Limited Time Only All Dressed Potato Chips

Update: These chips are now a regular flavor in the U.S.

This is the Canadian citizenship test. It’s two questions.

Question 1: Who is the best rapper?

a. Jay-Z
b. Notorious B.I.G.
c. Eminem
d. Drake

Question 2: Please describe, in 500 words or less, the flavor of Ruffles All Dressed.

In short, they are delicious.

I’d heard about Canada’s Ruffles All Dressed years before I got to taste them, little rumblings here and there about how great they were. While I never made it over the border to give them a try, Frito-Lay has finally decided to bring them to the United States (or ‘Murica, if you are an unfunny person) for a limited time.

All Dressed is not just a Ruffles flavor. Other chips also feature this taste and their recipes may differ. But overall, All Dressed usually displays elements of barbecue, salt and vinegar, sour cream and onion, and ketchup. (“Ketchup” flavor is a whole other Canada thing entirely, which I have eaten and is unique but too ketchup-y.)

Ruffles Limited Time Only All Dressed Potato Chips 4

The Ruffles All Dressed bag from Canada features pictures of a halved onion, a white vinegar dispenser and maybe a tomato, but it might actually be a red bell pepper. The Ruffles All Dressed bag from America—stamped with a maple leaf—has a picture of an open bottle of barbecue sauce, some off-color vinegar in a carafe and a spilled jar of paprika. This marketing difference exists because Americans hate vegetables and love spilling condiments. It’s a bit vague what elements are exactly featured in this version of the chip.

Actually, it’s pretty apparent. It’s a bunch of chemicals. But I can say I love those chemicals so much.

The introduction is a tangy hit. It’s not as sharp as a cheese chip, more rounded like a blunt spear of ketchup. Then vinegar-flavored flecks dance on the tongue and send up acidic flares, which eventually dip into a smooth taste not unlike the Ruffles Cheddar and Sour Cream.

Ruffles Limited Time Only All Dressed Potato Chips 3

The flavors are nuanced with a light touch and many dimensions are present, which makes the chip extremely easy to eat. As my mouth adapted to each taste, new corners appeared and others disappeared. Some chips had the mouth cloud of a barbecue chip, others had the pleasantly harsh spank of a salt and vinegar. Handful after handful, a prevalent aftertaste emerges —- light ketchup, a sweet-savory tomato hug. The flavors interplay well and complement each other like no other potato chip I’ve had. All Dressed is optimized for consumption. I obliged.

The only downside of this chip is what all Ruffles suffer from: The mealy, warm mush that ends every mouthful. Also they aren’t as crispy as I have come to expect from a “good” potato chip. But it’s unclear whether this flavor would reign on a Kettle Brand or a Cape Cod. The oily, ridged, soft body of a Ruffle thrusts the flavors into center stage, unobstructed by mountain ranges of crunch. I ate half a bag in a day and then another half a bag during that same day. So a full bag. If these leave America, so will I. And if this happens during a draft, then All Dressed will still be the number one reason.

I hope this chip is the same as the one I had heard legend about and not some tweaked American version. Because if it is this same fabled mutant flavor, I can agree with my Canadian brothers and sisters and people who have visited and smuggled back cheap pharmaceuticals. I am casting my vote for Ruffles All Dressed for Prime Minister.

(The correct answer to question one is, strangely, “b.” Canada recognize.)

(Nutrition Facts – 1 ounce – 150 calories, 80 calories from fat, 9 grams of fat, 1.5 grams of saturated fat, 0 grams of cholesterol, 170 milligrams of sodium, 16 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein.)

Item: Ruffles Limited Time Only All Dressed Potato Chips
Purchased Price: $3.49
Size: 7.75 oz. bag
Purchased at: Ralphs
Rating: 10 out of 10
Pros: Tasty flavors with lots of dimensions. Easy to eat so many.
Cons: That hot, mealy Ruffles mush that sits in your mouth after a few bites.

QUICK REVIEW: Ruffles Ultimate Loaded Bacon & Cheddar Potato Skins Potato Chips

Ruffles Ultimate Loaded Bacon & Cheddar Potato Skins Potato Chips

Purchased Price: $5.39
Size: 7.5 oz. bag
Purchased at: Longs Drugs
Rating: 6 out of 10
Pros: Cheesy. Slight smoky bacon flavor. Sprinkled with bits of green onion. Cheddar & Sour Cream Ruffles. Great replacement if you can’t find this, this, or buy some frozen bacon and cheese potato skins.
Cons: Crunch feels more cracker-like. Regular Ruffles have a better crunch than these. I highly doubt anyone is purchasing this because it has deeper ridges than previous Ruffles Ultimate. Tastes too similar to previous bacon and cheddar potato skin Ruffles varieties. Potato skin flavor has been overused by Ruffles. Has more food dyes than I’d like when it comes to potato chips.

Ruffles Ultimate Loaded Bacon & Cheddar Potato Skins Potato Chips Closeup

Nutrition Facts: 1 oz. – 160 calories, 90 calories from fat, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 310 milligrams of potassium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, 2 grams of protein.

REVIEW: Ruffles MAX Flame Grilled Steak Flavored Potato Chips

Ruffles MAX Flame-Grilled Steak Flavored 1

I’ve no idea how it actually works, but I like to imagine that at every major chip company, the marketing and R&D people have a big meeting every six months or so. They BS a little, remind everyone which varieties have been introduced and retired lately, and then the important work begins: brainstorming for the next six months.

This has to have gotten harder over time, which accounts for the increasingly unconventional chip varieties we’ve seen in recent years. And while I’m sure Ruffles isn’t the first company to release a steak-flavored potato chip, they’re probably the first to instill each chip with the MAX amount of steak flavor possible, right?

It’s not hard to follow the train of logic of whomever came up with the idea of steak-flavored chips. Beef and potatoes have a long, proud tradition of pairing together, and while chips usually slum with hamburger while steak paints the town red with a baked potato, you can’t fault them for aiming higher.

The packaging makes it clear this isn’t some cafeteria mystery meat, showing a really good-looking steak cut into strips. It can’t be a shade over medium-rare, which is interesting; I’m surprised they let it appear so bloody. Nonetheless, it looks damn tasty, and the logo promises not just steak flavor, but flame grilled steak flavor. Seriously, they are going to kick your mouth in the balls. Or the lady balls.

Speaking of which, the back of the bag tells you exactly what demographic they’re targeting.  Hint: it does not suggest which wine cooler to pair with these chips. Seriously, there are words about MEAT! and cavemen and “clubbing something” (direct quote) and it’s all very Freudian. The blurb blatantly suggests pairing the chips with Pepsi Max, which… nice try, Ruffles, but I’m pretty sure they still make Coke Zero, so go screw yourself. I also don’t drink PBR when Sam Adams is available, in case you were wondering.

Still, the irony is not lost on me that Pepsi Max is all about having zero calories, whereas steak-flavored potato chips are most likely to be purchased by those who couldn’t give less of a shit how many calories they’re consuming.  I look forward to someday buying a gallon of ice cream with an ad for Gold’s Gym on the back.

When you open the bag, the first thing you’ll notice is the smell. That is also the second, third, and fourth things you’ll notice, because holy cow is it powerful. Opinions vary — I found it strong and mildly off-putting, whereas my wife swore it to be the grim harbinger of a fetid, moldering grave. Either way, it isn’t good. It actually does smell a bit like grilled steak, but very artificially so, like a robot that looks juuust enough like a human to be creepy.

Ruffles MAX Flame-Grilled Steak Flavored 2

The smell dissipates some over time, but you’ll still notice it, even if you come back after a week’s vacation and reopen the bag. As for the chips themselves, they look like regular Ruffles except a little darker and splotchier. Bizarro Ruffles, if you will.

Taste-wise… boy, it’s hard to describe. They’re unmistakably Ruffles, from the crunch and wildly varying sizes to the ridged texture. They’re as salty as regular Ruffles, though they also have pepper like any good steak, which does enhance the flavor. And darned if they don’t taste a little like steak — within reason, and that’s a key distinction. If you actually thought these were going to taste like someone lopped off a cow’s tuchus and deep fried it, you are going to be disappointed. If you expected a chip with a little smoky flavor, pepper, and something that kind of approximates the juice in a steak despite not having any juice whatsoever, you’re in luck.

Not for nothing, but I anticipate these being a highly divisive product: either you’ll think they’re pretty okay, or you’ll hate them. I fall into the former camp — wouldn’t want to get ’em every week, but as a one-off experiment, I’m glad I tried them. My wife was far less enthusiastic and can’t walk past the pantry without narrowed eyes and involuntary hissing.

If you decide to buy a bag, make sure you have a friend or spouse or roommate to share them with, just in case. And ladies, the back of the package leads me to believe you will need to have a male present to buy a bag, so take that into account. Nothing’s worse than getting busted for illicit purchase of Man Chips.

(Nutrition Facts – 28 grams/~11 chips – 160 calories, 90 calories from fat, 10 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 320 milligrams of potassium, 15 grams of total carbohydrates, 1 gram of dietary fiber, less than 1 gram of sugars, 2 grams of protein.)

Other Ruffles MAX Flame Grilled Steak Flavored Potato Chips reviews:
Junk Food Guy

Item: Ruffles MAX Flame Grilled Steak Flavored Potato Chips
Purchased Price: $4.29
Size: 8.5 oz bag
Purchased at: Wegman’s
Rating: 6 out of 10
Pros: Hard to go wrong pairing potatoes with meat.  Coke Zero.  Same great Ruffles texture and crunch.  Good pepper distribution.  The smell will not actually make you vomit.
Cons: Smell is crazy strong and mildly to extremely unpleasant.  Pepsi Max.  Exclusionary ad copy.  Chips just look kind of dirty.  Taste isn’t really good enough to put up with the smell for long.

REVIEW: Ruffles Cheese Crispy Fries

Ruffles Cheese Crispy Fries

Ah, summer.

A time for ice cream cones, days at the beach, and jealousy for all of us who didn’t take that career path known as “public school educator.”

If you’re anything like me, chances are you’ll be embarking on another rite of the All-American summer again this year. And no, I’m not just talking about attempting to fit a triple-double s’more into your piehole.

It’s the road trip, of course!

Whether to your nearest recreational and beachy abode of choice, or just to your buddy’s cabin at the lake, we’re all entitled to venturing out for a little R&R this time of year. Having graduated from backseat “are we there yet?” queries and being forced to hold in a bladder the size of a nine month pregnant woman (it’s OK, we’ve all been there) because of families’ totalitarian pit stop policies, it’s likely you and I will use the power of discretion by stopping for replenishment on these sojourns.

Junk food is a prerequisite, but logistics are not on your side. Take what the Golden Arches have called “Frydration.” Sure, sustaining your vigilance behind the wheel is all the easier with a container of French fries at your side, but from the moment you pull into the drive-through to that first dip of spud into ketchup, your food clock is ticking.

Too much time in the bag and your steaming, already inconsistent fries turn to soggy mush, while any attempt to postpone your trip for a proper chowdown could leave you fighting rush-hour traffic once you hit the road again. And besides, plain fries can be boring. But throw in finger licking, guilty pleasure toppings like cheese and you’re starting to deal with a seriously gross steering wheel.

Thankfully, Ruffles has come up with a cheesy French fry in potato chip guise, and 7-Elevens across America have been given exclusive license to carry them. 

Granted, Ruffles new Crispy Fries aren’t the first potato chip/fry hybrid on the market, but unlike brands like Snikiddy, Ruffles isn’t giving me any of this “baked” bullshit. Let’s get one thing straight: the only baking I want to do on my summer vacation is on the beach.

Ruffles Cheese Crispy Fries Closeup

As for my road trip munchies, that sacred territory is reserved for fried and chemically engineered flavors that only heavy hitting brands like Ruffles can come up with. And do they ever with these little guys.

The cheese seasoning is applied very liberally to each side of the fries, and aside from an addictive buttermilk and processed cheddar cheese taste, there’s a nice kick of black pepper and garlic powder that conjures up pleasant memories of T.G.I. Friday’s French fries. I was pleasantly surprised by the authentic French fry vibe, right on down to the skin-on ends of a number of the fries.

I like how they have a crunchy nature, although I do find myself missing the fluffy interior that comes with perfectly fried fries. Considering how many fast food places screw that up, though, makes it easier to forgive and forget.

Ruffles Cheese Crispy Fries Innards

As for the insides of Ruffles’ Crispy Fries, they’re interesting; at first I was expecting a hollow interior, but instead the insides are filled with hardened fried potato “stuff.” As you chew the fry, you find that potato “stuff” less like a potato chip and more like, dare I say, reconstituted mashed potatoes. I like it. It works. It shouldn’t, but it does, and it’s surprisingly potato-ey on the backend.

Ruffles Cheese Crispy Fries Back of Bag

I have to admit, these are really good, and it’s not just the hyperbole-laced pep talk from the bag talking (although points for referring to me as “champ”). They’ve got good cheese flavor, a little bit of sweetness, plenty of crunch, and a similar finish to actual fries despite the lack of a fluffy interior.

Ruffles Cheese Crispy Fries Greasy one

I even liked that there were some especially crispy and oily fries, which gave off the whole horrible-for-you but oh-so-tasty vibe you get from fast food. If you’re a fan of anything crunchy and cheesy, these are definitely something worth making a detour for during bathroom break stops when you hit the open road this summer.
 

(Nutrition Facts – 1 bag – 230 calories, 140 calories from fat, 15 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 grams of polyunsaturated fat, 0 gram of monounsaturated fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 430 milligrams of potassium, 20 grams of carbohydrates, 2 grams of fiber, 2 grams of sugar, and 2 grams of protein.)

Other Ruffles Crispy Fries reviews:
Food Junk (Original)

Item: Ruffles Cheese Crispy Fries
Purchased Price: $1.09
Size: 1.4 oz. bag
Purchased at: 7-Eleven
Rating: 8 out of 10
Pros: Crispy potato chip texture in French fry guise. Good cheese fry flavor. Surprisingly strong potato taste. Tasty black pepper kick. Mashed potato vibe. Not as messy as actual cheese fries. Being called a “champ.” Not having to be subjected to my father’s totalitarian car rules and bathroom stop criteria any longer.
Cons: Lacks the fluffy interior of perfectly fried French fries. Only available in small bags at 7-Eleven for a limited time. Road trip traffic to get to the beach.