Peanut butter is so overdone these days. Much like the Scary Movie series, people have had enough of it. Every other week, there’s a new peanut butter product released that nobody wants to buy. We’ve seen it in candy bars, pretzels, ice creams, everywhere. So who would ever want to manufacture a new peanut butter product?
Jif. That’s who.
Jif recently launched Jif Whips, a line of whipped peanut butters designed to be fluffy, smooth, and easy to spread. We’ve all experienced the frustration that arises when thick, viscous peanut butter rips through the delicate surface of white bread. It’s enough to drive a man insane. In fact, one out of ten psychologists suggest that continued use of unruly peanut butter could lead to the development of paranoid schizophrenia. (Note to editor: Don’t fact check this. It’s true. Trust me.)
Peeling back the lid of the resealable plastic tub, we encounter a spreadable chocolate substance bearing a striking resemblance to…dog excrement. Yes, Peanut Butter & Chocolate Mint Whips looks a lot like turds — not the most appetizing substance in the world. I sincerely hope that Jif Whips does not mirror feces in taste. (I’ve personally never tasted feces, but my dog assures me it tastes terrible.)
As I stared at the container of peanut butter-flavored dog defecation, I quickly realized that I needed some dipping materials. Thus, I began an epic exploration of my pantry and fridge to locate the perfect medium for Jif Whips. Asparagus? No. A can of Spam? Interesting idea, but no. Cat antibiotics? Umm, no.
I eventually settled on Nilla Wafers, a classic cookie offering a plain vanilla flavor. Dipping the wafer into the Jif Whips, I immediately noticed the smooth, airy texture of the whipped peanut butter.
Jif has the discovered the Holy Grail of whipped peanut butter formulas. Gone is the thick, sticky texture of peanut butter. Instead, Jif Whips offers a light and fluffy spread which easily clings to dipped foodstuffs. It will not tear your white bread, nor will it adhere to the roof of your mouth (Arachibutyrophobiacs rejoice!)
Naturally, my first reaction upon experiencing the remarkable texture of Jif Whips was to stick my nose in it. While doing so, I took note of a scent resembling a mixture of Andes Mints and Reese’s Peanut Butter Cups: a combination of chocolate and peanut butter with the subtle aroma of mint.
It was time for the taste test. I lifted my Nilla Wafer high into the air and inserted it into my buccal cavity. To the taste buds, Jif Peanut Butter & Chocolate Mint Whips begins with a rich chocolatey flavor complimented by a hint of mint, slowly evolving into a bold peanut butter taste. Neither the mint nor peanut butter flavors are overpowering. In addition, the item being dipped does not need to be smothered in Jif Whips in order for the flavor of the Whips to shine through. Overall, the mint, peanut butter, and chocolate flavors found in Jif Whips are sweet and immensely satisfying.
Although Jif Whips might not stick to your mouth like regular peanut butter, it still leaves the same mucous feeling in the back of the throat. Perhaps this is the ever-present Achilles’ heel of peanut butter products.
Once you learn to ignore the dog poop appearance, Jif Whipped Peanut Butter & Chocolate Mint Whips is surprisingly enjoyable. I don’t usually expect much from new peanut butter products. After all, peanut butter just seems so cliché. Despite my initial hesitance, Jif has knocked my socks off with both the commendable texture and flavor of Jif Whips.
I ran out of Nilla Wafers. Where’s the Spam?
(Nutrition Facts – 2 Tbsp (26 grams) – 150 calories, 100 calories from fat, 11 grams of total fat, 2 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 60 milligrams of sodium, 11 grams of total carbohydrates, 1 gram of dietary fiber, 8 grams of sugars, and 3 grams of protein.)
Item: Limited Edition Jif Whipped Peanut Butter & Chocolate Mint Whips
Purchased Price: $3.79
Size: 15.9 oz.
Purchased at: Target
Rating: 8 out of 10
Pros: Smooth, airy texture. Satisfying mint, chocolate, and peanut butter flavors. Cat antibiotics.
Cons: Dog poop appearance. Leaves mucous feeling in throat. Paranoid schizophrenia.