REVIEW: Mountain Dew Midnight Grape Kickstart

Mountain Dew Midnight Grape Kickstart

I’d like to apologize to Mountain Dew Midnight Grape Kickstart.

On several occasions, on this blog, out in public, and in a mirror, I’ve said the grape-flavored Mountain Dew Pitch Black is the best Mountain Dew flavor. So when I learned the brand was coming out with Midnight Grape Kickstart, I said to myself in the mirror, “YASSSSS!!! A grape-flavored Dew!!!” because I thought it would taste like my beloved Pitch Black.

But after drinking it and comparing it with Pitch Black (which I received from Mountain Dew a few weeks ago), I realized I shouldn’t have gotten my hopes up because my logic was flawed.

I thought Grape + Mountain Dew = Pitch Black, but that’s not the case and I should’ve known that. Does the Black Cherry Kickstart taste like Mountain Dew Code Red? No. Does Orange Citrus Kickstart taste like Mountain Dew Livewire? No. So I’m sorry to Midnight Grape Kickstart for thinking it would taste like something that it doesn’t.

How can I make it up to you, Midnight Grape Kickstart?

A glowing review? Nope, you’re not going to get that.

Mountain Dew Midnight Grape Kickstart 2

Much like all the Kickstart varieties that come in 16-ounce cans, this grape one has 5 percent juice, which comes from white grape juice concentrate. The addition of juice gives the beverage a natural grape flavor and not the candy-like grape Pitch Black has. Although it’s white grape juice, the color and flavor are more like a purple concord grape.

It’s not syrupy sweet like regular Mountain Dew sodas, thanks to artificial sweeteners ace K and Sucralose backing up the high fructose corn syrup. The use of those sweeteners cut the sugar content to 20 grams per can, which is a third of what’s in a 16-ounce serving of regular Dew. However, the lower sugar content makes it taste like a lightly carbonated diet grape juice or lightly carbonated grape juice that’s been watered down.

To be honest, I didn’t really care for it the first time. But after having a second can, it’s grown on me. However, that could be the 90 milligrams of caffeine per can talking.

I’m a fan of Mountain Dew Kickstart. I regularly purchase the Black Cherry and Fruit Punch flavors. But, even though Midnight Grape has grown on me, I can’t say the new flavor is good enough to join the other two flavors as a regular purchase.

(Nutrition Facts – 1 can – 80 calories, 0 grams of fat, 170 milligrams of sodium, 105 milligrams of potassium, 21 grams of carbohydrates, 20 grams of sugar, 0 grams of protein.)

Purchased Price: 99 cents
Size: 16 oz. can
Purchased at: Target
Rating: 6 out of 10
Pros: Decent grape flavor that may take some getting used to. Fewer calories and sugar than regular Mountain Dew. Contains fruit juice. Natural grape flavor. 90 milligrams of sweet, sweet caffeine.
Cons: If you’re expected Mtn Dew Pitch Black, stop expecting. Tastes like diet grape juice or watered down grape juice. Apologizing to a Mountain Dew flavor.

5 thoughts on “REVIEW: Mountain Dew Midnight Grape Kickstart

  1. I just had a can a few hours ago because I was falling asleep standing up, and now I am still wide awake at 3 am…. Good thing, since I have to work for many hours yet, well past dawn. Mine was a freebie coupon from the grocery store.

    I liked it, tastes much much better than the V8 Fusion energy juices that have about the same amount of caffeine in 8 ounces as Kickstarter has in 16 ounces (bonus: more fluid). I don’t generally like the artificial sweeteners but they didn’t annoy me in Kickstarter, probably because there was enough real sugar to mask it and the flavor was nice. It wasn’t cloyingly sweet either. I did have to drink it slowly, not sure if that was just due to carbonation which I rarely have. Didn’t seem to bother my stomach at all, which is a major plus. I’m interested in trying the other flavors now when I need caffeine but would also get another can of the grape.

  2. Ooh, I thought it was delicious. Not as good as Black Cherry, that’s still my favorite, but this one is definitely a close second. Now, if I could only find it again- I bought all the ones at my drugstore and they never restocked. 🙁

    1. Likewise. I work at Target and we only had the initial shipment and now I’m really missing it. Also I agree with Marvo, it was much better the second time around, it could be that the first can wasn’t cold enough.

  3. I have a free Grape at the local supermarket, but after reading that it has all that caffeine to keep you up I am not sure I will try it. I have been out of college since 1976, so there is no need to stay up studying for tests! I do swim three times a week, so I am wondering if this will give me more energy. The problem using these kind of drinks for more energy in your workouts is that you may do more than you should. Any feedback is welcomed!

  4. I personally think the midnight grape is the best of the Kickstart flavors. I have a very hard time finding this flavor in stores so when I do, I buy them all!

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