REVIEW: Apple Cinnamon Toast Crunch Cereal

Apple Cinnamon Toast Crunch Cereal

The best way to start your morning?

Cinnamon.

Naturally sweet and spicy, it helps boost brain function, improves blood circulation, and can even prevent cancer! A doctor also once told me that if I ate an apple every day I would never have to come back to his office, so, an apple caked in cinnamon must be the answer to all of life’s problems. Seemingly hearing my call for health help, General Mills has added Apple Cinnamon Toast Crunch to their Toast line of breakfast cereals.

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Tasting the cereal dry, the first thing that jumps out at me is this stuff does not have the big crystallized sugary pop of its father and cinna-GOAT, Cinnamon Toast Crunch. Although I could already tell this just from looking at them, the texture is exactly the same as the now buried Tiny Toast line – puffy and crunchy loaf slices with a relatively soft chew that is generally pleasant for a kiddy cereal.

The flavor is headlined by a solid authentic apple flavor that if I had to guess was modeled after a red delicious as it isn’t too tart or sweet, but definitely juicy. The cinnamon takes more of a backseat, with just a slightly spicy finish that gives a bit of a robust and rounded flavor without being too aggressive.

The two work really well together and are pretty seamless like fresh apple slices sprinkled with cinnamon. Despite being able to see some sparkly sugar on the surface of the toasts, I think more sweetness would have really helped give the cinnamon more sparkle and driven the overall flavor to new heights.

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Adding milk to the equation amplifies the apple and further subdues the cinnamon, adding in a new tart layer that more closely mimics a granny smith than the red delicious I initially tasted. The flavor switch here is kind of surprising, as I’m used to milk driving the sweetness or freshness of a cereal rather than actually changing the way my mouth interprets it. Unfortunately, it fades pretty quickly in the milk, as the liquid rips off the cereal dust and sogs up the pieces much faster than I would like.

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All in all this is an okay cereal, one that would be acceptable with a different namesake but doesn’t live up to the fame and glory of Cinnamon Toast Crunch. It doesn’t pack the true berry flavor of Blueberry Tiny Toast (which is now Blueberry Toast Crunch, and one of my favorite new cereals of last year), and is just above its strawberry sibling for being an option that is suitable but not one I feel the need to buy again if not on sale.

It does, however, whoop Apple Jacks in the realm of solid apple flavor, and if that was a favorite of yours growing up, you may have found a new best Sunday morning friend.

(Nutrition Facts – 3/4 cup – 120 calories, 25 calories from fat, 3 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 120 milligrams of sodium, 22 grams of carbohydrates, 1 gram of fiber, 9 grams of sugar, and 2 grams of protein.)

Purchased Price: $4.99
Size: 11.1 oz. box
Purchased at: Safeway
Rating: 7 out of 10
Pros: Bright juicy apple flavor. Fascinatingly transforms in milk. Better than Apple Jacks.
Cons: Needs more cinnamon sparkle. Needs more sugary sparkle. Gets soggy in milk real fast.

3 thoughts on “REVIEW: Apple Cinnamon Toast Crunch Cereal

  1. I miss Malt O Meal’s Blueberry Muffin Tops Cereal. Now if General Mills made the updated Tiny Toast line more like the Muffin Tops that would be something worth pursuing. But the texture and lack of flavor in the loaf style nuggets just doesn’t’ do it for me.

    1. I feel like this would have been a total homerun if that had infused that legit apple flavor into the crispier more buttery and cinnamon-heavy CTC style square. Oh well – still pretty juicy!

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