9 years, 2 months, and 13 days ago, I was shot down by Mars, coming up empty-handed in my attempts to find a bag of Crispy M&M’s. As noted by the comprehensive timeframe, I may not be over it.
Well, now I can hack off that elephantine chip on my shoulder because Crispy M&M’s are back and putting a candy-coated jingle in my step. While they come in a dashing green bag and serve as an excellent pocket-sized tambourine, let’s ask ourselves the Really Important Question: how do these suckers compare to the old Crispy M&M’s?
Let’s start with some basics: there are crisps and then there are Crisps.
I’ll give your brain a moment to catch up with the shocking depth of that.
Now that it’s sunk in, I’m sure you’ve realized you can have a crisp (a smidgeon of a rice puff made of itty-bitty grainy bits that get stuck between your teeth) or you can have a Crisp (a giant husk that crunches, cracks, then dissolves like a massive, non-mushy rice crispy treat). The specimens found in these Ms are unquestionably Crisps. For the mathematical statisticians out there, the average M is about 80% crisp, 15% chocolate, 4% candy shell, and 1% astronaut. That description may also be 75% true.
The Crisp inside crackles on first bite, verging on malt ball territory in sheer dimension. While the Crisp tastes of little more than toasted rice and air, it picks up the slack in providing texture, carrying the burden of contrast as the smooth, super-fast melting milk chocolate rushes in.
Taken as a whole, each candy strikes a moderate balance of chocolate, candy shell, and poof, making it easy to shovel the bag into one’s mouth and/or stash the rest in a drawer so they don’t say, Eat all the bags nowwww or Do you think you could request these in 240-bag packs from Costco? or any of the other things candies say to me when we’re alone together.
President Benjamin Harrison gave the White House its first Christmas tree in 1889. Had Harrison lived for 125 more Christmases, I suspect he would’ve slipped these M&M’s under his tree. They’re filled with sugar, chocolate, and artificial colorings in pebbly candy form. Sure, they may not blow flavor out of the water, but they taste exactly as they did in 2005. In that way, they’re dependable and, moreover, represent a Large American Company doing something Large American Companies rarely do: listen.
Mars heard the call of the American people for the return of that which they held dear and, by George, they answered. Mars gets a gold star for being good listeners. If you were a fan of the Crispy M&M’s of yore, I hope you go forth to your favorite store and haul off any burden and angst of the past as you chow down on these nubbins. Do it for your stocking. Do it for nostalgia. Do it for Benjamin Harrison.
(Nutrition Facts – 1 bag/1.35 oz. – 180 calories, 60 calories from fat, 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 55 milligrams of sodium, 28 grams of carbohydrates, 1 gram of dietary fiber, 22 grams of sugar, and 2 grams of protein.)
Item: Crispy M&M’s (2014)
Purchased Price: 99 cents (on sale)
Size: 1.35 oz. bag
Purchased at: CVS
Rating: 7 out of 10 (plus a special gold star for bringing back a classic)
Pros: Melty milk chocolate. Giant crisp interior. Tastes exactly as I remember them. Good listeners. 1% astronaut. Benjamin Harrison’s Christmas tree.
Cons: Crisp doesn’t add much flavor. Artificial colorings are still artificial. Things candies say when we’re alone together.