Eat your fruit. It’s good for you, they say. It gives you antioxidants, they say. It turns you into an Animorph and lets you shoot laser beams out of your eyeballs, they say. (They actually only say two of these. I’ll let you choose which.)
But sometimes, you don’t want fruit. Not fresh, dried, packaged or plain. Sometimes you want dye-colored, artificially-enhanced pretend fruit in all its sucrose-filled glory. BUT just because it’s pretend doesn’t mean we lower our standards. We want funky grapes, sweet-tart lemons, and a strawberry so balanced and sweet, it makes umami disappear. Who shall take up the reins and harken to our plea for a strawberry-inspired white chocolate? Who shall deliver it in morsel form??
Well, M&M’s gave it a shot.
The multi-colored morsels tumble out of the bag, bumbling about in their charming, misshapen way. Indeed, M&M’s could start a Home Depot paint line with as many colors as they shroud their candies in these days. This time around, Mars stuck with a white, light pink, and beige color palette, or, as the paint-namers say, “Minced Onion, Palace Rose, and Vanilla Clay.”
The bits smell distinctly of the brightness that comes from opening a bag of Skittles, and, indeed, the first bite reminds me of a Strawberry Skittle, with its sweet, floral strawberry flavor and crunchy outer shell. The shell immediately crumbles, leaving the white chocolate center to melt into goo, coating your mouth with a light, Starburst-like strawberry sweetness.
The chocolate’s not nuanced or particularly high quality, but, if my eyes don’t deceive, the ingredients list includes cocoa-butter-filled white chocolate rather than, “White Confection,” which might be better described as, “Nefarious, sweetened Vasoline born to create destruction.”
And using that white chocolate pays off. With a hint of vanilla and sugar-filled creaminess, the elements come together just enough to remind me of the strawberry and whipped topping (think: Cool Whip from the tub) often found in strawberry shortcake. Okay, so it’s missing the whole “Shortbread Biscuit” thing, but I enjoy my strawberry-shortcake-inspired bits nonetheless, reveling in the fact that I didn’t even have to open an oven to achieve such joy. Laziness, for the win.
Life is fraught with dangers, both real and imagined. Strawberry-shortcake-flavored candy should not be one of them. M&M’s knows this. They made a sweet, strawberry morsel that harkens back to a Strawberry Skittle (my favorite flavor) enmeshed with their fudgy white chocolate.
Sure, it’s a bit sweet, not the best quality chocolate, doesn’t include a shortcake biscuit, and won’t replace your everyday fruits (remember: you need that fruit so you can shoot laser beams out of your eyeballs), but, for 2016, I hear many folks hope to do more of what they love. Hypothesizing that M&M’s likes cranking out a whole bunch of seasonally flavored morsels, it looks like M&M’s plans to do that, too. If this is how doing more of what you love tastes, I have hope.
(Nutrition Facts – 1.5 oz – 210 calories, 100 calories from fat, 10 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 40 milligrams of sodium, 29 grams of carbohydrates, 0 grams of dietary fiber, 28 grams of sugar, and 2 grams of protein..)
Item: White Strawberry Shortcake M&M’s
Purchased Price: $3.19
Size: 8 oz. bag
Purchased at: Target
Rating: 8 out of 10
Pros: Strawberry Skittles. Crunchy shell. Creamy center. Actual white chocolate. Cool Whip from the tub. Laziness, for the win. Fruit that turns you into an Animorph.
Cons: Where’s the shortcake? Will not appeal to those who are Strawberry Starbursts/Skittles haters. Not the best quality white chocolate. Life is fraught with dangers. Being faced with too many paint colors.
8 thoughts to “REVIEW: White Strawberry Shortcake M&M’s”
I hate to be that guy, but as a grammar nut and an arts graduate, it’s “colour PALETTE”. Your “palate” is the roof of your mouth. 🙂
No, you should be THAT guy. I totally missed that when editing her review. Thanks for pointing it out.
I’m assuming that you have gone back and edited Margaret’s review, because at the time of my reading this (nearly 18 months after it was posted), it looked to me, that she was grammatically correct in her review of the White Strawberry Shortcake M&Ms, by stating (and I paraphrase), “Mars stuck with a white, light pink, and beige color palette.”
Now I’m curious…was the colourful (and obviously Very British) “grammar nut” named Nina, who posted the correction, “THAT” guy? Now wait…isn’t Nina a gal’s name? So…THE guy is actually a gal..HA!
Before I close, I must say folks at “The Impulsive Buy” have a real “keeper” in Margaret. Her review of these M&Ms was so convincing, it made me want to run right out and buy a whole pallet of these palatable pleasures. I just hope that when I pop a handful into my mouth, they don’t leave a colored palette on my palate!!
Any word on when the heck these things will be available nationwide? Last week I went to 5 different stores and had no luck. I asked a fellow candy-loving friend in a different town to keep an eye out in his area. I have my Mother and sister looking in stores near them 850 mi away.
I *really* like white chocolate m&m’s (if you couldn’t tell) and I can’t keep munching on candy corn flavor all the way into February.
I would check Target’s website to locate them in-store. I believe this flavor is a Target exclusive but they don’t cary them at every location.
Thanks, Mandy! There are 2 more Target stores near my location that I can check, so I’ll use the online feature (and maybe call around to save myself some gas $) 😉
I absolutely love these strawberry short cakes. Can’t get enough of them. Hope they make them for Easter as well.
I was disappointed to find that the Easter White Chocolate M&M’s I’d been patiently waiting for had been replaced with Strawberry Shortcake. The white chocolate M&M’s make awesome cookies! Last year after Easter I bought over 30 bags of them (1/2 price!) to store for my cookie baking. My friends and family were crazy for them! I was so bummed that I even asked a Target employee if there was a chance the plain white ones just hadn’t been added to the display yet. Sadly, the answer was no but I did buy one bag of the Strawberry Shortcake to try. The reviewer didn’t mention that you have to eat 3 M&M’s at once if you want the taste of strawberry shortcake. The pink ones are strawberry, the cream is the shortcake and the white is the topping. If you sort them you will find them proportionate to a real strawberry shortcake; a large number of strawberry, medium amount of shortcake and small portion of topping. I didn’t like the strawberry, the shortcake was okay but the topping was great because they are the plain white chocolate M&M’s I came in to buy!
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