REVIEW: Keebler Cereal

Keebler Cereal

Those crafty Keebler elves!

Not content with just a good portion of the snack aisle (they make Town House crackers, too?!) or hollowing out trees for mass cookie production, they have decided to expand their reach by entering my morning time with the debut of their eponymous cereal. They are so excited by it, actually, it doesn’t need any wildly descriptive title as it is simply just called Keebler Cereal.

Thank goodness the packaging shows the actual product so you know that it is chocolatey cookie based like their Chips Deluxe line rather than Sandies shortbread. PHEW! However, there is a red flag on the top flap noting that I need to “SHAKE IT UP!” as the “Cookies may have settled.” Uh-oh. Upon opening the box it is worse than I imagined as there is nary a cookie in sight even after examining all sides of the inside bag.

Keebler Cereal 2

After a good, hearty shake the “real mini chocolate chip cookies” do reveal themselves as promised but the ratio is off. They are present but not predominantly and this is in addition to the fact that they are nearly half the size of the chocolatey puff pieces they are paired with. I wonder what kind of math curriculum the elves have in school because whatever it is it needs to be reevaluated.

Keebler Cereal 3

The taste of the cookies is okay with a nice milk chocolate richness that definitely comes through upon chewing, even though they are probably better suited for a snack mix than a breakfast cereal. The other pieces are mediocre, just kind of generic chocolate puffs that are very similar to those in other kid’s cereals. They remind me of the bagged bargain ones you have to buy on the bottom shelf while waddling like a penguin through the aisle as the memorable commercial dictated.

Eating the cereal with milk offers a better experience as you get a nice blast of chocolate every time you stumble upon one of the cookies amongst the puffs. However, I noticed that while eating my way through the bowl there seemed to be even fewer cookies than I had started with.

I did a test by putting one cookie and one puff in milk and stirring vigorously. Upsettingly, the cookie started to dissolve while the puff stayed intact. I was expecting Keebler magic, but not like this!!!

Better luck next time elves.

(Nutrition Facts – 3/4 cup – 130 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 24 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, and 2 gram of protein.)

Purchased Price: $5.39
Size: 11.2 oz. box
Purchased at:
Rating: 3 out of 10
Pros: Rich chocolate flavor from real cookies. Keebler venturing into other grocery aisles.
Cons: Questionable elf math skills. Boring chocolate puff pieces that make me think about waddling like a penguin in a grocery store. Unintended cookie disappearing acts.

2 thoughts to “REVIEW: Keebler Cereal”

  1. Boy I wish I had seen this before I tried the cereal. What a disappointing cereal, dry or in milk.

  2. A Critical Opinion Of Keebler Cereal, Impulsive Buy Style.


    As I sit alone in my room, I crave cereal. Not just any cereal, the greatest of all time. As I stumbled around my rarely used basketball, my broken amp (that, unfortunately, does not go to 11) and many other things (I don’t go out much, alright?) I sat out on my quest to achieve cereal Nirvana.

    I walk into my local IGA, and looked for some new cereal. But not before the cookie Ilse, though. I ain’t givin’ up my Keebler Jif cookies for no cereal. But as I hungrily stared at my cookies, I made the mistake of looking up.

    Thar she stood, me hartes. A Keebler cereal? Wot in tarnation is this? I had to try it. Tossed in with my Jif cookies, Crystal Pepsi, (That’s a story for another day…) and a single toffee candy, courtesy of my mother who works in the deli, I waked up to the register and paid.

    As I rode back home, two thoughts were in my head:

    1). What is this Keebler cereal?
    2). Crap, I forgot the milk.

    I poured myself a bowl and looked at the bowl before my tasting. I noticed a severe lack of cookies. I thought the point of a cookie company making a cereal is to put in cookies, but whatever. Then I looked at the box and found the bold statement informing me to shake it as, “cookies may have settled”. Whatever.

    Upon ” shaking” the box (throwing it against the wall and tossing it as far as I can across my yard) I looked back I’m the box. More cookies had shown themselves, but still not enough. I decided to focus my attention on the bland puffs that tasted even blander. I focused my attention back on the cookies. Upon a dry taste, they were pretty good. They tasted kinda like Cookie Crisp. But enough of this nonsense! Let’s get in to the cereal.

    Upon pouring in the milk, the cereal became better, but still not good. The bland puffs became slightly infused with a corn starchy taste, and maybe some slight peanut butter, but that’s probably just wishful thinking. However, soaked in milk, the cookies were bomb! The chocolate was more prominent, and it sorta tasted like a dunked chocolate cookie, as it should. However it seemed that there were fewer cookies than before! I thought I had gone insane, but sadly, no. The milk makes the soft cookies disappear into nothingness.

    What the f#@k.

    The amount of disappointment I received was bigger than anything else. I expected true cookie cereal that wasn’t Cookie Crisp. Overall, this isn’t disgusting, just disappointing. And I sometimes can’t tell which is worse.

    Product: Keebler Cereal

    Purchase Price: $1.99

    Rating: 4 out of 10

    Pros: Cookies were OK. Jif cookies. Rich chocolate flavor from cookies

    Cons: Boring puffs. Lack of cookies. Disappearing cookies. Toffee pieces. Messy room. Overestimating the quality of questionable cereal.

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