Who doesn’t love a good mystery?
Well, after Oreo’s previous lame mystery flavor, I’m sure plenty of people don’t.
Despite already releasing a flavor called “Fruity Crisp,” the big reveal ended up being Fruity Pebbles. They were barely different, and it all felt like a publicity stunt slash brand partnership.
In fairness to Oreo, many people suspected that flavor but didn’t pick it because, well, it’s been done already.
I guessed Froot Loops, so I found the reveal to be disappointing and lazy, which is why I was excited to see Nabisco give the “Mystery Oreo” another go-round.
I believe it was the legendary mystery author, Agatha Christie, who once said:
While I respect old Aggie’s knowledge on the matter, I knew damn well I was gonna overanalyze the so-called mystery that sat before me.
I went into the review blind, avoiding all online chatter.
First, I checked the ingredients. Nothing. Just a list of stuff that translates to “don’t worry about what you’re eating.” Nabisco wouldn’t be so sloppy as to give it away there anyway.
The package had a hint that read:
Using my Holmesian intellect, I deduced this riddle was clearly alluding to some kind of spice? Perhaps an ancient edible adhesive of some sort? Molasses?
The crème is the mystery, so I theorized it would most likely be a flavor that goes well with a chocolate cookie. Then I remembered many Oreo flavors before – including Fruity Pebbles – really didn’t, so I quickly tossed that out.
It was time to tear open the package and push all preconceived notions to the back burner. Like Toucan Sam, I had to first follow my nose.
I was hit with an immediate waft of cinnamon bun – a flavor Oreo has already tackled. Could this be a rebranding like the Fruity Pebbles fiasco? Are these Pillsbury Cinnamon Bun Oreos? Cinnabon?
It was time to chow. I separated the cookie, scraped the crème off with my teeth and yeah, it tasted like it smelled. Did a Shepherd or Sailor discover cinnamon? Invent the cinnamon bun?
With $50,000 riding on this guess, I have to imagine Oreo would try a little harder than to reuse an old flavor. Did it stick with the cereal theme of the last one? Is this Cinnamon Toast Crunch Cereal Milk Oreo? Hmmm. That ain’t bad.
Before I tell you my final guess, I have to say; these are damn good. The alleged cinnamon and chocolate are an excellent pairing. If nothing else, these crush the previous Mystery Oreo.
Ok, back to the mystery. The cinnamon flavor is prominent, but it doesn’t punch you in the face, so I’m suspecting it’s a cinnamon based dessert with a co-star. There hasn’t been a Churro Oreo, but there’s more to it than that. Is Cinnamon Pie a thing? Shoofly Pie?
I kept thinking there must be some kind of dessert that’s made with cinnamon and possibly tea (?) that I wasn’t aware of, but in the end – and this pains me to say – I had to lock in on an answer I’m pretty positive is wrong – Cinnabon. Yes, Oreo is pulling another one over on us, and re-releasing an old flavor with a brand partnership. Good cookie, boring outcome.
Proceed to tell me how wrong I am, and enjoy.
Purchased Price: $3.49
Size: 12.2 oz. package
Purchased at: ShopRite
Rating: 8 out of 10
Nutrition Facts: (2 Cookies) 140 calories, 7 grams of fat, 2 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 85 milligrams of sodium, 21 grams of carbohydrates, 0 grams of fiber, 13 grams of sugar, and less than 1 gram of protein.