REVIEW: White Chocolate Sugar Cookie M&M’s

White Chocolate Sugar Cookie M M s Bag

What are White Chocolate Sugar Cookie M&M’s?

M&M’s is taking a softer approach to the Christmas creep this year. “Sugar cookies are year-round favorites, right? They’re sugar cookie flavored. No big deal. Just a little red & green sugar on the bag…oh, and Red’s wearing a little Santa hat. Shhh, it’s okay. Just buy the small pack. We know it’s too early, but you want to try it, don’t you? Yeah, put down that candy corn…”

White Chocolate Sugar Cookie M M s 2 Cookies

This is one of those flavors that seems like it should have existed already, but – surprise! – has somehow escaped the novelty flavor grinder until now. They have crispy rice centers – I believe this is the first time we’ve seen a white chocolate/crispy center combo (correct me if I’m wrong). They’re the standard M&M’s size and come in the usual holiday red-green-white candy coating color combination.

How are they?

These were delicious – the creamy white chocolate worked really well with the crispy rice center. The crunch gave them the texture of thin sugar cookies. I inhaled the first single-sized bag without even realizing I’d eaten them all. Dangerous.

White Chocolate Sugar Cookie M M s 3 Closeup

They didn’t quite capture the flavor of sugar cookies, however. I wanted to taste the “bake” here – caramelized sugar, butter and flour. I didn’t get any of that. They tasted, to me, like a fantastic white hot chocolate I used to buy cups of every winter at a defunct, ritzy grocery store in Manhattan. It was milky and thickly sweet with white chocolate. These M&M’s were exactly like that – more like milk that might have had a sugar cookie dunked in it, but definitely a pound of white chocolate. I had to ding them for not being what they claimed. If they were called M&M’s White Hot Chocolate, they’d rate higher.

One other tiny thing – I did wish there were some red and green sprinkles inside to give the centers some color, but not a deal breaker. Just a sprinkle-obsessed request for next time.

White Chocolate Sugar Cookie M M s 4 Inside

Anything else you need to know?

Not sure if it’s sabotage or synchronicity, but Hershey’s also has sugar cookie-flavored Kisses hitting shelves as well. 2020 will go down in history as the Year of the Sugar Cookie!


If you’re here for wonderfully tasty M&M’s, come right in. If you’re here for sugar cookie flavor, buy a box of sugar cookies.

Purchased Price: $1.09 (on sale)
Size: 1.35 oz bag
Purchased at: Duane Reade by Walgreens
Rating: 8 out of 10
Nutrition Facts: (1 pack) 180 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 60 milligrams of sodium, 27 grams of carbohydrates, 0 grams of fiber, 23 grams of sugar, including 21 grams of added sugars, and 2 grams of protein.

10 thoughts to “REVIEW: White Chocolate Sugar Cookie M&M’s”

  1. M&Ms always oversell its flavoring. They’re never really bad per se, but they don’t taste like what they’re supposed to, or if they do, it’s faint enough to be more of a “suggestion.”

    The Cookies & Screem M&Ms didn’t taste like cookies and cream, the S’mores M&Ms didn’t taste like S’mores, the Buttered Popcorn M&Ms didn’t taste like buttered popcorn, the original Pumpkin Spice didn’t taste like pumpkin spice, etc., etc.

    It’s like Mars is so uptight and concerned about the venerable M&Ms name that they play it conservative and avoid upping the flavors too much. I wish all brands could be as bold as Oreo or Brach’s candy corn, for example.

    1. Totally agree, but these are pretty darn tasty and probably the best flavor M&Ms has released in a long time– even if they don’t quite taste like sugar cookie.

      1. I’ll probably still buy a bag despite my reservations. But although it might taste good, if they’re going to call something “sugar cookie,” it seems like they should do more than just mix-and-match existing components. Even if white chocolate and a crispy center haven’t been combined before, it still seems lazy to put them together without any further changes and call it a new flavor. It reminds me of the S’mores M&Ms, which again took existing components (chocolate, white chocolate, crispy center) and called it a new flavor that it didn’t at all resemble.

  2. I’ll be on the lookout for these…would definitely be a nice add-in to a batch of sugar cookies!

  3. These would be great for cookies addition! Instead of regular M&M cookies. Use these! I think bakeries should start experimenting using flavored M&Ms for the cookies. Than just regular M&Ms.

  4. I’m curious and will snag a bag just to say I tried them. I hope these hit better in the flavor department than the Popcorn ones…I wasn’t happy with those. The very first one tasted like popcorn to me but really, I think it’s because the inside of the bag smelled like butter popcorn (for a minute or so). I will approach these with your review in mind…and not expect them to taste like sugar cookies.

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