Only a junk food enthusiast will experience an emotional rollercoaster ride upon the release of a new Kit Kat flavor. This time, Kit Kat Ghost Toast, the brand’s newest seasonal Halloween flavor described as “crisp wafers in cinnamon toast flavored creme,” elicited the following reactions, in this order:

• Delight. Ghost Toast! How cute! It rhymes!
• Concern. Can ghosts even eat toast? Won’t the crumbs just fall through their hollow bellies directly onto the ground? Is this why they moan and rattle chains? Are they hungry for toasty warm bread they’ll never experience? Since I misplaced my Ouija board, I’ll never know.
• Relief. On the bright side, Kit Kat has chosen an appealing flavor with whimsical wordplay that is neither overdone (like boo-berry) nor unhinged (imagine a boo-loney or ghoul-ash Kit Kat!).

Sufficiently in spooky mode, I bought a bag of snack size bars from Giant Eagle’s Halloween candy display. From the winking ghost on each wrapper to the candy’s orange-colored creme, these bars are well-dressed for the season. They will make a fun addition to any treat bag or scary movie night.

The Kit Kats may emit a scent reminiscent of a Christmas candle, but their flavor makes up for it. Ghost Toast tastes so much like a dream collaboration between Kit Kat and Cinnamon Toast Crunch that my initial concern swelled to a panic. Is the ghost on the Kit Kat wrapper the spirit of CTC’s former baker mascot, Wendell?

While it may be too late for me, don’t let this conspiracy theory divert you from the Kit Kat’s delicious cinnamon flavor. The cinnamon is strongly concentrated within the crisp wafers, a smart choice to achieve a perfect pairing of taste and texture. One crunchy bite will remind you of cinnamon-sugar toast or cereal.

The creme has some cinnamon flavor, but the familiar sweet, white chocolate-esque taste of Kit Kat’s white creme shines more. Further supporting the Cinnamon Toast Crunch vibe, the cinnamon-tinged creme reminds me of the Cinnadust-infused frosting released by Betty Crocker. Some might find the creme too sweet to be true to the flavor of cinnamon toast, but Kit Kat Departed Soul Iced Cinnamon Roll just doesn’t have the same zing.

Kit Kat Ghost Toast is cinnamon toast meets creamy candy sweetness. The cinnamon in the wafers elevates the cinnamon flavor significantly. It is such a major improvement on the brand’s past cinnamon endeavors (namely the okay-but-forgettable Churro Kit Kat) that you will be shocked not to see Cinnamon Toast Crunch branding on the wrapper. Try it before the season is over—or be haunted by the missed opportunity.

Purchased Price: $4.99
Size: 9.8 oz bag
Purchased at: Giant Eagle
Rating: 9 out of 10
Nutrition Facts: (per 2 bars) 150 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 20 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 14 grams of sugar, and 1 gram of protein.

If all squares are rectangles, but not all rectangles are squares. . . . does that mean all strawberry lemonade is pink, but not all pink lemonade is strawberry?

Based on my collective understanding of geometry, the color wheel, and fruit, the answer is, “Yeah, sure.”

Luckily, Kit Kat takes a decided stance on what makes pink lemonade pink with its candy creme interpretation of the classic summer beverage. Kit Kat Pink Lemonade, a limited edition summer release, is described by the brand as “classic, crisp wafers wrapped in a pink lemonade flavored creme — this new flavor delivers a refreshing taste experience with unexpected hints of strawberry.”

The combination of strawberry and lemon in a Kit Kat sounded berry good to me. While the Lemon Crisp variety is one of my favorite Kit Kats, I worried that Kit Kat Pink Lemonade would be the very same flavor dressed up in a pink costume.

When I found a package of snack size bars at Walmart, I needed to quench the thirst of my curiosity. First impressions: The candy smells, for lack of a better word, pink—like pink Starburst or strawberry lip gloss. The creme coating is visually appealing, the perfect shade of creamy pink usually reserved for Valentine’s Day.

On first taste, I double-checked the packaging to be sure I hadn’t picked up a Valentine’s Day castoff that had been clinging to the shelves since February. The flavor was primarily strawberries and cream. Contrary to my fear of a Lemon Crisp clone, this Kit Kat reminded me more of Strawberry Ice Cream Cone Hershey Kisses, another summer offering. Both products have a strawberry milk vibe that is not too artificial and carries the creme’s sweetness well.

The lemon was hard to detect. At first, I thought the creaminess of the base might be hiding the flavor. I tasted the Kit Kats several times over the course of three days, and it has taken me that long to concede: there is some lemony tang in the aftertaste. It’s a zesty finish, if you will, like a drizzle of lemon juice on a strawberry shortcake.

I anticipate the comments section filling with disbelief: “You fool! These bars are dripping with zest!” “Thanks to Kit Kat, my mouth is in a permanent state of pucker!” “IDK, they taste like lemonade to me.”

If anyone’s experience does reflect my imaginings, I’ll eat my hat (as a palate cleanser before testing yet another Kit Kat Pink Lemonade). Until then, the Kit Kat Pink Lemonade bar is a familiar, fruity take on a summer favorite—just not the one you’re expecting.

Purchased Price: $2.37
Size: 5.88 oz package (contains twelve .49 oz snack size bars)
Purchased at: Walmart
Rating: 6 out of 10
Nutrition Facts: (per 2 bars) 150 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 20 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 14 grams of sugar, and 1 gram of protein.

Certain snacks just lend themselves to being successfully changed up in a multitude of ways without affecting what makes them great in the first place. The humble Kit Kat is a perfect example of this. At its core, it’s just wafers and chocolate; classic and delicious but also beckoning to be dressed up in as many styles as you can think of. Japan knows this and has seen hundreds of variations, but things have been played a little closer to the vest here in America. In the last few years, however, the Hershey factory has gotten more adventurous, and we’ve seen quite a few new takes on the “Give Me a Break” treat. The latest edition is Chocolate Frosted Donut, a permanent addition to the lineup.

The packaging and appearance of these Kit Kats delight me. Like the Duos flavors, this one is two-toned with a tan base and brown chocolate top, neatly mimicking its donut namesake. The smell is sweet and buttery, and while it doesn’t exactly scream “donut” to me, it’s certainly bakery-esque. It leans a little sweeter than a standard chocolate Kit Kat and the “frosted” flavor rings true. If I blindly tasted the bar, I think my guess would have been along the lines of cake and frosting, but obviously not the birthday cake flavor that already exists in Kit Kat form.

When I picture eating a donut, the ring I see myself holding is of the yeast variety, so it’s possible my expectations might have just been a bit off. Perhaps the reason these remind me of cake is because they’re supposed to taste like a cake donut. Maybe instead of screaming “donut,” what they were actually whispering was “duh.” Part of the magic of a freshly made yeast donut is in the fried factor and the airy-chewy texture, both of which would be difficult to replicate in a candy bar so heavily centered around crispy wafers. But there’s nothing wrong with a cake donut, and if I ignore the fried and yeasted aspects I typically associate with donuts, I’m more willing to believe these Kit Kats can call themselves donut-flavored.

Whether or not these truly taste like a donut, they are enjoyable, and I would have no problem eating them again. Unfortunately, they aren’t as delicious, unique, or well-executed as the excellent Blueberry Muffin Kit Kat, so I’m not sure why this one was chosen for permanent status. They’re certainly worth trying and a nice change of pace, but I don’t feel the need to rush out and grab a dozen.

Purchased Price: $2.19
Size: 3 oz (King Size package)
Purchased at: Mariano’s
Rating: 8 out of 10
Nutrition Facts: (3 fingers – 32 g) 160 calories, 9 grams of total fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 20 milligrams of sodium, 21 grams of total carbohydrates, 0 grams of dietary fiber, 16 grams of total sugar (including 15 grams of added sugars), and 1 gram of protein.