Ruffles’ Double Crunch lineup has been quite promising so far, albeit a tad derivative. The chips live up to their name by delivering a satisfying crunch and seem to have extra coatings of their respective flavors. The cheddar and buffalo wing varieties are tasty, but not that original.
Ruffles has ramped up the flavor library of the Double Crunch line with the “new” Sweet & Smoky BBQ. They appear to be similar to the old Ruffles Ultimate Sweet & Smokin’ BBQ, but I don’t remember what those taste like, so I can’t say for certain.
The ridges on the chips are more pronounced than those on standard Ruffles. The chips are generously covered in a welcoming burnt-orange dust. They appear to be as heavily seasoned as their cheddar and buffalo wing counterparts.
The aroma wafting from the bag is that of typical BBQ chips, but with a little hint of vinegar and a more pronounced spice. Vinegar isn’t listed on the ingredients list, so it could very well be a trick of my imagination. Regardless, it’s very inviting.
The flavor profile hits hard with brown sugar, onion, and paprika at the onset. As I chew, hints of molasses, tomato and garlic start to shine through. They’ve got more of a kick to them than standard BBQ chips. I don’t taste any actual vinegar on the chips themselves. Upon looking at the ingredients, that all checks out. The proprietary BBQ seasoning has sugar, salt, brown sugar, paprika, spices, molasses, onion powder, tomato powder, garlic, honey, and delicious, magnificent MSG. There’s nothing new or original here; it’s like every BBQ chip I’ve ever had, just done a little bit better.
While the crunch is not as pronounced as it is on a kettle-cooked chip, it still delivers a rewarding bite every time.
I find myself losing control and shoveling more of these chips into my mouth. I’m typing this review with one hand, so I don’t get magical BBQ dust on the keyboard from my chip fingers.
Ruffles Double Crunch Sweet & Smoky BBQ are definitely good enough to become a staple in my rotation, but I feel like they won’t be around long. Ruffles’ website makes no mention of the product, so I assume it’s a limited offering. They’re definitely worth your time if you enjoy BBQ chip, so give ‘em a shot before they’re gone.
Purchased Price: $2.50
Size: 7 3/4 oz. bag
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (10 chips) 140 calories; 8 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 17 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar, and 2 grams of protein.