REVIEW: Blue Bell Brookie À La Mode Ice Cream

No one likes to admit when they are wrong. But I’m here to tell you, I was wrong. How, you ask? It involves the phrase “à la mode.” We all know it means “with ice cream on top,” right?
That’s what I always thought, and that’s somewhat accurate. But here’s where I was wrong—way wrong. I must confess that I somehow thought it was derived from Greek or Latin, which makes no sense at all because I’m pretty sure ice cream wasn’t a thing back when that Plato guy was around. It’s actually a French phrase that means “fashionable” or “in style,” but sometime around the late 1800s or early 1900s in America, it came to mean the then-trendy practice of putting ice cream on pie. I was also wrong in thinking the little mark above the a in à la mode is called a tilde. It’s a grave accent, which seems like how you would describe what Beetlejuice speaks with.

Now that everyone except for punctation nerds and etymology buffs has moved on, let’s get to the review of the new Brookie À La Mode ice cream from Blue Bell, which the Texas-based creamery says is brown sugar ice cream with chunks of brownie and soft chocolate chip cookie pieces. I’m not even going to get into the fact that Brookie À La Mode is a silly name, because it is ice cream, so I’m not sure how you can put ice cream on top of it. And simply putting brownies and cookies together in the same general vicinity does not constitute a brookie. But you came here to find out if you should run out to buy this, right? Well, maybe not run, but you should saunter, or sashay if you prefer, over to your local store. It’s not worth breaking a sweat or anything like that, but it’s still plenty good.


The showstopper here is the brownie chunks. They are little pieces of rich, heavenly, chocolatey goodness that magically stay moist and chewy without getting soggy in the ice cream. I would eat a pint of just the brownie chunks. The other two components are good, but nothing special really. The brown sugar ice cream has just a faint hint of something to differentiate it from vanilla, but it gives off more of a cookie batter vibe. It’s perfectly fine, but don’t expect a lot of brown sugar flavor. The cookie pieces are about as expected, and although they have a similar texture to the brownie chunks, when you get one of the chocolate chips, there is a nice crunch and extra pop of flavor.

Aside from a name that doesn’t make much sense and that it made me feel a little bit foolish for being off base on the whole à la mode thing, this is a nice addition to the Blue Bell lineup.
Purchased Price: $3.99
Size: One Pint
Purchased at: Brookshire Brothers
Rating: 8 out of 10
Nutrition Facts: (2/3 cup) 240 calories, 11 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 40 milligrams of cholesterol, 115 milligrams of sodium, 30 grams of carbohydrates, 0 grams of dietary fiber, 22 grams of sugar, and 4 grams of protein.














