REVIEW: Keebler Cereal

Keebler Cereal

Those crafty Keebler elves!

Not content with just a good portion of the snack aisle (they make Town House crackers, too?!) or hollowing out trees for mass cookie production, they have decided to expand their reach by entering my morning time with the debut of their eponymous cereal. They are so excited by it, actually, it doesn’t need any wildly descriptive title as it is simply just called Keebler Cereal.

Thank goodness the packaging shows the actual product so you know that it is chocolatey cookie based like their Chips Deluxe line rather than Sandies shortbread. PHEW! However, there is a red flag on the top flap noting that I need to “SHAKE IT UP!” as the “Cookies may have settled.” Uh-oh. Upon opening the box it is worse than I imagined as there is nary a cookie in sight even after examining all sides of the inside bag.

Keebler Cereal 2

After a good, hearty shake the “real mini chocolate chip cookies” do reveal themselves as promised but the ratio is off. They are present but not predominantly and this is in addition to the fact that they are nearly half the size of the chocolatey puff pieces they are paired with. I wonder what kind of math curriculum the elves have in school because whatever it is it needs to be reevaluated.

Keebler Cereal 3

The taste of the cookies is okay with a nice milk chocolate richness that definitely comes through upon chewing, even though they are probably better suited for a snack mix than a breakfast cereal. The other pieces are mediocre, just kind of generic chocolate puffs that are very similar to those in other kid’s cereals. They remind me of the bagged bargain ones you have to buy on the bottom shelf while waddling like a penguin through the aisle as the memorable commercial dictated.

Eating the cereal with milk offers a better experience as you get a nice blast of chocolate every time you stumble upon one of the cookies amongst the puffs. However, I noticed that while eating my way through the bowl there seemed to be even fewer cookies than I had started with.

I did a test by putting one cookie and one puff in milk and stirring vigorously. Upsettingly, the cookie started to dissolve while the puff stayed intact. I was expecting Keebler magic, but not like this!!!

Better luck next time elves.

(Nutrition Facts – 3/4 cup – 130 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 24 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, and 2 gram of protein.)

Purchased Price: $5.39
Size: 11.2 oz. box
Purchased at: ShopFoodEx.com
Rating: 3 out of 10
Pros: Rich chocolate flavor from real cookies. Keebler venturing into other grocery aisles.
Cons: Questionable elf math skills. Boring chocolate puff pieces that make me think about waddling like a penguin in a grocery store. Unintended cookie disappearing acts.

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