REVIEW: Ruffles Double Crunch Sweet & Smoky BBQ Potato Chips

Ruffles Double Crunch Sweet  Smoky BBQ Potato Chips

Ruffles’ Double Crunch lineup has been quite promising so far, albeit a tad derivative. The chips live up to their name by delivering a satisfying crunch and seem to have extra coatings of their respective flavors. The cheddar and buffalo wing varieties are tasty, but not that original.

Ruffles has ramped up the flavor library of the Double Crunch line with the “new” Sweet & Smoky BBQ. They appear to be similar to the old Ruffles Ultimate Sweet & Smokin’ BBQ, but I don’t remember what those taste like, so I can’t say for certain.

The ridges on the chips are more pronounced than those on standard Ruffles. The chips are generously covered in a welcoming burnt-orange dust. They appear to be as heavily seasoned as their cheddar and buffalo wing counterparts.

Ruffles Double Crunch Sweet  Smoky BBQ Potato Chips Bag

The aroma wafting from the bag is that of typical BBQ chips, but with a little hint of vinegar and a more pronounced spice. Vinegar isn’t listed on the ingredients list, so it could very well be a trick of my imagination. Regardless, it’s very inviting.

The flavor profile hits hard with brown sugar, onion, and paprika at the onset. As I chew, hints of molasses, tomato and garlic start to shine through. They’ve got more of a kick to them than standard BBQ chips. I don’t taste any actual vinegar on the chips themselves. Upon looking at the ingredients, that all checks out. The proprietary BBQ seasoning has sugar, salt, brown sugar, paprika, spices, molasses, onion powder, tomato powder, garlic, honey, and delicious, magnificent MSG. There’s nothing new or original here; it’s like every BBQ chip I’ve ever had, just done a little bit better.

Ruffles Double Crunch Sweet  Smoky BBQ Potato Chips Closeup

While the crunch is not as pronounced as it is on a kettle-cooked chip, it still delivers a rewarding bite every time.

I find myself losing control and shoveling more of these chips into my mouth. I’m typing this review with one hand, so I don’t get magical BBQ dust on the keyboard from my chip fingers.

Ruffles Double Crunch Sweet & Smoky BBQ are definitely good enough to become a staple in my rotation, but I feel like they won’t be around long. Ruffles’ website makes no mention of the product, so I assume it’s a limited offering. They’re definitely worth your time if you enjoy BBQ chip, so give ‘em a shot before they’re gone.

Purchased Price: $2.50
Size: 7 3/4 oz. bag
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (10 chips) 140 calories; 8 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 17 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar, and 2 grams of protein.

SPOTTED (SEASONAL EDITION) – 12/17/2019

Here are some new seasonal products found on store shelves by your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Nerds Tangy Candy Canes
Nerds Tangy Candy Canes
Lik m aid Fun Dip Candy Canes
Lik-m-aid Fun Dip Candy Canes

(Spotted by Alisa P at Walmart.)

Wegmans Limited Edition Shortbread Cookie Ice Cream
Wegmans Limited Edition Shortbread Cookie Ice Cream
Wegmans Limited Edition Egg Nog Ice Cream
Wegmans Limited Edition Egg Nog Ice Cream

(Spotted by Bob K at Wegmans.)

Milk Chocolate M M s Minis Holiday Sugar Cookie Dough
Milk Chocolate M&M’s Minis Holiday Sugar Cookie Dough

(Spotted by Alisa P at Walmart.)

Candy Break Mystery Gummy Snowflakes
;Candy Break Mystery Gummy Snowflakes

(Spotted by Sylvia at CVS.)

Great Value Holiday Mistletoe Trail Mix
Great Value Holiday Mistletoe Trail Mix
Great Value Holiday Gingerbread Trail Mix
Great Value Holiday Gingerbread Trail Mix

(Spotted by Amanda Y at Walmart.)

Storck Limited Edition Chocolate Mousse Merci
Storck Limited Edition Chocolate Mousse Merci

(Spotted by Rachel C at Smith’s.)

Limited Edition Boursin Apple Cinnamon Gournay Cheese
Limited Edition Boursin Apple Cinnamon Gournay Cheese

(Spotted by Tommy at Big Y.)

Walmart Holiday Chocolate Cake Roll
Walmart Holiday Chocolate Cake Roll

(Spotted by Bob K at Walmart.)

7 Select Pumpkin Chocolate Chip Mini Muffins
7-Select Pumpkin Chocolate Chip Mini Muffins
7 Select Orange Cranberry Mini Muffins
7-Select Orange Cranberry Mini Muffins

(Spotted by Robbie at 7-Eleven.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

SPOTTED: General Mills Hershey’s Kisses Cereal

General Mills Hershey s Kisses Cereal

If General Mills wants to jump on the board game bandwagon, it could use the same shape as its Hershey’s Kisses Cereal, but make them fruity and in bright colors to make Sorry The Board Game Cereal. (Spotted by Bob K at Walmart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

If you’ve seen the product, help out your fellow readers by letting them know in the comments what city and store you found it in.

SPOTTED: General Mills Jolly Rancher Cereal

General Mills Jolly Rancher Cereal

General Mills Jolly Rancher Cereal Bag

There was Sour Patch Kids Cereal and now there’s Jolly Rancher Cereal. Come on, Swedish Fish Cereal in 2021! (Spotted by Bob K and Alisa P at Walmart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

If you’ve seen the product, help out your fellow readers by letting them know in the comments what city and store you found it in.

REVIEW: Kellogg’s Eggo Waffle Cereal (2019)

Kellogg s Eggo Cereal  2019

2021 Update: We also tried the Chocolate variety! Click here to read our review.

Kellogg’s Eggo Waffle Cereal has returned from the Kellogg’s vault where Smorz and the old recipe for Rice Krispies Treats Cereal wait for their sweet release someday.

It made its debut back in 2006 and it was brought back thanks to something else that was born in 2006 — Twitter.

It took 10,000 retweets to free Kellogg’s Eggo Waffle Cereal. But to be honest, even if 10k didn’t happen, we still would’ve gotten it on shelves because there’s also a new blueberry flavor. Because why would Kellogg’s go through the trouble of making a Blueberry Eggo Waffle Cereal, if the company wasn’t planning on bringing back the original version. It’s a conspiracy, I tell you!

Now let me take off my tin foil hat to tell you if these are worth your time.

Speaking of time, I’m going to go back 13 years to copy a paragraph I wrote about the original Eggo cereal and paste it in this review. My lazy butt will be right back.

“Eggo Cereal was supposed to taste like waffles with maple syrup and it sort of did. However, it tasted more like a less-sweet Cap’n Crunch with a strong fake maple syrup scent. Since I’m a fan of Cap’n Crunch, I liked the taste of it.”

Kellogg s Eggo Maple Flavored Homestyle Waffle Cereal

All those words still are correct with this version. At this point in my life, I’ve had hundreds of Eggo waffles hit my taste buds, so their flavor will forever be cemented on my tongue. Because of that, I confident in saying this cereal doesn’t taste like anything like Eggo Homestyle waffles.

Blueberry is one of the O.G. Eggo waffle flavors, so it’s nice it has its own cereal, and it took 0 retweets to make it a reality. Much like the maple one, this flavor doesn’t remind me of Eggo Blueberry waffles, which I’ve had far fewer times than Homestyle ones, but still know it when I taste it.

Kellogg s Eggo Blueberry Waffle Cereal

But the blueberry flavor tastes similar to what’s on the waffles (and other blueberry-flavored products), so it kind of tricks me into thinking that I might be eating a miniaturized version of blueberry waffles.

Unlike the uniformity of frozen waffles, the cereal varies in shape. Some look like melted smiley faces, while others look like broken honeycombs. And all the blueberry ones appear to have been around a bank robber when the dye pack went off among the stolen money.

In milk, both varieties do well at maintaining their crunch. But the dairy doesn’t enhance or diminish their flavors.

Overall, if you’ve gone overboard with your holiday shopping and can only afford one Eggo cereal variety, go with the blueberry.

DISCLOSURE: I received free samples of the product. Doing so did not influence my review in any way. Thanks Kellogg’s for sending these my way.

Purchased Price: FREE
Size: 8.8 oz. boxes
Purchased at: Received from Kellogg’s
Rating: 6 out of 10 (Homestyle), 7 out of 10 (Blueberry)
Nutrition Facts: (1 1/4 cup without milk) Homestyle – 160 calories, 2 grams of fat, 0.5 grams of saturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 34 grams of carbohydrates, 3 grams of fiber, 15 grams of sugar, and 3 grams of protein. Blueberry – 160 calories, 2 grams of fat, 0.5 grams of saturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 34 grams of carbohydrates, 3 grams of fiber, 15 grams of sugar, and 3 grams of protein.

Scroll to Top